Senior Marketing Executive
Senior Marketing Executive
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Job Description
The Opportunity
Join a diverse marketing team working on large scale international events and International Conferences and Awards.
Through a mix of agency and inhouse expertise marketers play a vital role in the ongoing success of the portfolio.
Reporting into the Marketing Manager this role requires someone eager to learn and deliver results in a highly KPI driven environment. The successful candidate will be expected to deliver customers by optimising omnichannel campaigns involving PPC SEO web and email marketing.
As part of a dedicated global show team focused exclusively on this portfolio youll collaborate within a marketing matrix structure. Youll have access to specialists in paid media web and SEO alongside the support of a Marketing Operations Manager.
This candidate should be both creative and analyticsled always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective digital marketing strategies and successful implementation.
Job Description
Key Responsibilities
- Works collaboratively with line manager and wider marketing team to execute and continually review the digital marketing strategy including planning implementation management and optimisation for both inbound marketing and paid media channels
- Work towards set KPIs to drive online traffic and conversions (mainly visitor registrations and attendees) with the ability to present and optimise ongoing results to maximise results
- Works collaboratively with line manager to set and define commercial marketing strategy to deliver Marketing Qualified Sales and Sponsorship leads.
- Identify evolving digital marketing best practices and collaborate with internal stakeholders and external agencies to develop new cuttingedge campaigns
- Have a strong understanding of our target audience and create strong and compelling written communications (copy for email website social media etc) that are relevant and targeted to our customers and inline with the brand tone of voice
- Understanding user behaviour through continual testing and optimization strategies (including A/B testing) and ongoing reporting on channel performance in order to optimise plans
- Creating branded visual assets (static images and simple animations/videos) for use across marketing channels including PPC email banners social media assets websites etc
- Manage campaigns with existing event advocates and stakeholders (e.g. partners exhibitors speakers etc) and come up with new ideas/channels/approaches to reach our target audience
Qualifications :
Qualifications
Experience of the following tools desirable but not essential
- Eloqua or similar email marketing platform
- Adobe Analytics or Google Analytics
- Adobe Target
- Adobe Experience Manager or similar CMS
- Canva
- Hootsuite
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa.com
Our benefits include
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
