Trade Marketing and VM Executive SG

MISSION AND RESPONSABILITIES:

Job Summary:

The Trade Marketing and Visual Merchandising Executive is responsible for ensuring consistency in branding guidelines across all boutiques and stores in Singapore. This role requires attention to detail perfection in implementation and execution and creativity in conceptualizing new ideas for instore and outofstore events. The ideal candidate must be proactive and able to work closely with the Singapore Marketing and Retail team based on the planned Marketing calendar while overseeing expenses related to these segments. As a brand guardian and ambassador this position plays a pivotal role in collaborating with internal and external stakeholders including Regional Marketing Retail Merchandising Purchasing teams external vendors and retailers.

Doors under supervision: Department Stores/Ultimate Boutiques in Singapore

• TRADE MARKETING:

• Be the key person in charge of trade and clients activation elevating the brand and clients journey aligned with the brand guidelines ensuring bestinclass identity and execution.
• Main POC for execution on all setup changeover logistics management vendor/ suppliers liaison and event management during the day of event. This execution involves close collaboration with Retail and CRM team.
• Ahead planning and detail planning for instore retailtainment festival changeover trade activation that requires manpower or outofthenorm staging/ tear down period.
• Prepare instore communications when required (physical or digitally to be always ready for retails perusal and updated with the latest guidelines).
• Provide indepth feedbacks ROI improvements for next events to elevate even better in upcoming events.
• Always in the lookout for competition and best practices to leverage on the trends in the competition within the market.

• VISUAL MERCHANDISING:

• Responsible for timely forecasting all VM tools both centrally and locally sourced during the budget period and following up monthly on all POs creation and invoicing with accurate expense tracking.
• Prepare adapt and finalize planograms in line with regional guidelines and business strategy within the given timeline.
• Fulfil monthly planogram reporting activities and align with Regional Team feedback. Rectify inaction upon alignment.
• Responsible for the visual/video plan implementation from vendor briefing to installation and invoicing.
• Regularly visit stores to control improve and provide feedback on all VM matters. Ensure monthly store and boutique pictures are lodged for safekeeping to monitor counter maintenance advance planning (if required) and capturing new VM changes.
• Actively propose solutions and initiatives to elevate the brand image and enhance retail sales through Visual Merchandising.

• HARD MERCHANDISING:

• Responsible for new counter openings including budget ownership commercial briefing purchasing and invoicing processes POSM ordering counter setup and opening reports.
• Ensure that the portfolio of doors is wellmaintained according to VM standards through regular planned maintenance.
• Responsible and accountable for regularly updating and maintaining the Distribution and Merchandising database with relevant uptodate information on the Guerlain network and key competitors.
• Actively share competitive intelligence including 360 trade new visuals launch POSM renovations brand in/out updated floor plans and best practices.
   

• REPORT / ANALYSIS

• Postchangeover report for review and update to relevant parties.
• Postevent report for every instore or outofstore events.
• Ontime submission for all requested forecast/ quotation/ agreements with accurate understanding and sufficient knowledge prior to agreeing any of expenses requests (internally and externally).

Qualifications :

• QUALIFICATIONS & SKILLS 

• Bachelors degree in marketing comms business graphics or other relevant subject.

• Min. 2 years of Trade or Events Experience in luxury or beauty industry is a plus.
• Excellent communicator coordinator and gogetter are encouraged to apply.
• Creative innovative always want to be in the know attention for details organised and have a great sense of time management are required to have (preferred to have few of the criteria but not limited to).
• Able to independently work on designated topics and familiar with the current basic office functions (Microsoft Office Adobe Photoshop Canva or other instant designing apps) are mandatory.
• Willingness to adapt thrive in a startup like environment where flexibility and handson approach are key factors to succeed.
• Ability to capitalize in innovative creative strategies to optimise Trade and Merchandising budget spent for above the bracket ROI.
• Possess open and transparent communication skills able to process constructive feedback and turn opportunities to recommendations.

Remote Work :

No

Employment Type :

Fulltime