Head of Regional Product Marketing Communications
Head of Regional Product Marketing Communications
Posted on :
13-01-2025
Employer Active
1 Vacancy
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Job Description
As a key member of the APAC leadership team you play a pivotal role in driving the business units success by ensuring the APAC team meets financial KPIs and achieves growth exceeding market benchmarks.
As the Head of the Regional Marketing Team based in Singapore you will lead efforts in:
- Developing and executing sales and market strategies.
- Providing sales support and driving New Product Introductions (NPI) and portfolio management for the BU Communications team across the APAC region.
In this role you will also be responsible for empowering the regional marketing team to deliver measurable business growth while fostering continuous professional development ensuring the team remains experts in their respective fields.
Sales and Market Strategy Focus
- Develop and implement the regional market strategy incl. CSO Go to Market strategy deployment and tracking
- Create and deploy sales actions/promotions and corrective sales measures if realized sales performance and/or NPI is below planning
- Analyze BU (segment) market situation and take actions (marketing mix) to gain market share and improve market positioning
- Conduct market analyses and competitive benchmarks (e.g. portfolio including pricing) and provide related strategies
- Provide input for business planning and regular review of planning/forecasting (yearly planning phaseout launch planning)
- Provide input for CSO annual action plans.
Sales Support Focus
- Ensure and support the definition and implementation of the commercial training and certification plan (yearly plans as well as for new launches)
- Conduct commercial training sessions regularly and ensures training success (internal and customers). Deliver input for development of BU specific commercial training material to BTCO/MKK (or Regional Training Responsible Colleague)
- Support sales and business development team in customer management/customer visits
- Regional demo stock and life cycle management
- Support regional crossBU activities (e.g. events trade shows)
- Ensure spot pricing process and actively be involved in decision process
- Coordinate and escalate technical / QMM issues above and beyond normal ASA support and wayofworking; Trouble shooter: coordinate all product related issues between CustomerCSOBUASA.
NPI/Portfolio focus
- Coordinate and create Sales Forecast new products and align NPI targets with sales organizations implement corrective measures if NPI is below plan
- Contribute to product/service development by anticipating market trends enduser and customer needs
- Lead/Support Product Introduction Process (PIP) on all defined process steps including market input and regional introduction plan
- Contribute to initial product pricing and manage price maintenance and repositioning; support BTBU/MKR of the country (cluster) in up to date price lists
- Develop the promotion basket for the region/countries
- Coordinate and support regional inventory selloff programs (EOL excess inventory)
- Manage product launch in the region (create launch plan run launch and evaluate)
- Observe the market to ensure together with BTBU/MKP that our regional product offer is compliant with legal requirements in the field.
Qualifications :
- At least 15 years of experience in sales or strategic marketing with a strong background in managing business growth.
- Technical expertise in Professional Audio products and solutions including Public Address Conference Systems Professional Audio and Intercom systems.
- Proven track record in managing multiple channel partners to drive business growth.
- Prior knowledge in AV and Installed Sound Systems is advantageous.
- A minimum of 10 years of APAC regional work experience.
- At least 10 years of experience in departmental and people management.
- A minimum degree in IT AudioVideo Media or a related discipline.
- Industry certifications from recognized organizations such as Avixa Dante Ease or CCNA are considered a plus.
- Strong written and verbal communication skills.
- Excellent negotiation skills particularly in highstakes decisionmaking environments.
- Exceptional presentation capabilities.
- Proficiency in problemsolving and analytical thinking for strategy development.
- Persuasive communication and active listening skills.
- Coaching and mentoring abilities to develop and guide team members effectively.
Additional Information :
- Effective communication skills adaptable to various internal and external stakeholders.
- Strong strategic thinking and planning abilities.
- Additional strengths include clear priority setting and conflict resolution capabilities.
- Skilled in building and maintaining strong longterm relationships and networks.
- Willing to travel within the region whenever required.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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