Brand Manager - Strategic Initiatives
Brand Manager - Strategic Initiatives
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Job Description
The Brand Manager Strategic Initiatives assists in the development of annual marketing plans coordinates the successful implementation and longterm growth of sales profit and market share for assigned products within the context of the overall Corporate Business Plan.
You will lead and support the development translation and execution of a multichannel marketing strategy to ensure strategic and business objectives are met.
KEY DUTIES AND RESPONSIBILITIES
- Development and execution of strategically aligned commercial initiatives in AbbVie.
- Facilitate and lead agile project teams incorporating external stakeholders
- Develop strategic relationships with internal and external customers to gather insights and help guide business decisions.
- Participate in the development of marketing objectives and brand strategies and their aligned tactics.
- Drive delivery of new customer insights to enhance and build on brand innovation.
- Work with brand and sales teams to execute brand strategy.
- Work with brand and sales team to implement omnichannel strategies incorporating traditional and digital channels
- Coaching and modelling the AbbVie Innovation Framework.
- Navigate internal process to ensure all business activities comply with the relevant Acts legal demands and ethical standards while delivering on deadlines.
- Achieve sales and market share annual goals.
- Report any adverse event within 24 hours as per AbbVies policies and procedures.
- Proactively participate in AbbVies WHS programs adhere to policies and promote a safe work environment at all times.
- Adhere to AbbVies internal codes of conduct and compliance processes.
- Other ad hoc duties such as administrative duties as requested
Qualifications :
- Tertiary qualification in business or science related field
- Previous healthcare/marketing experience including comprehensive understanding of marketing fundamentals and theory and product life cycle management
- Strong stakeholder management and experience managing complex campaigns including launches
- Understanding the role of sales teams in the marketing process
- Product life cycle management
- Fully Conversant in Medicines Australia Code of Conduct
- Understand of how the PBS system operates and experience in Digital marketing highly desirable
- Possesses a Growth mindset is highly selfaware and has the ability to influence others
- Demonstrated excellence in execution with ability to work collaboratively with sales teams deploying brand tactics and translating strategy into action
- Managing agency relationships and budgets
Flexibility and Availability: In line with Australias Right to Disconnect legislation we recognise and respect employees right to refuse contact outside of their working hours unless such refusal is deemed unreasonable. As we operate in an international matrixed environment there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team.
Additional Information :
WAYS WE WORK
All For One Abbvie; We weigh all decisions against the common good. We inspire share and create as a team. We solve problems for all rather than serving our immediate team.
Decide Smart & Sure; We make intelligent decisions to create the best outcomes. We act quickly embrace experimentation and learn what doesnt work and get on to what does.
Agile & Accountable; We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results staying keenly aware of the urgency in all we do.
Clear & Courageous; Open honest candid dialogue is core to our work and how we act with each other. We share information freely and continuously to find solutions. We admit mistakes. We grow stronger by putting the courage of our conviction to the test.
Make Possibilities Real; We question with endless curiosity. Were never satisfied with good enoughpatients depend on us to deliver more. We challenge ourselves to find creative constructive solutions to turn possibilities into reality.
CODE OF CONDUCT & BUSINESS INTEGRITY STATEMENT
AbbVie is committed to observing high integrity and ethical standards in all its business dealings with our customers with each other business partners and suppliers.
AbbVie as a responsible corporate citizen will adhere to these standards as well as to local national and international laws.
All AbbVie employees are responsible for maintaining the Companys reputation for conduct in accordance with the highest level of business integrity ethics and compliance with the law.
Soliciting and/or accepting/attempting/offering bribes or any illegal gratification is therefore cause for immediate dismissal.
AbbVie is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
