Assistant Brand Manager
Assistant Brand Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
DUTIES AND RESPONSIBILITIES:
- Develop and execute both short and longterm awareness and trial generation plans particularly heavy on digital and onground activation.
- Contribute to the development of brand strategy/brand architecture/brand guidelines.
- Lead branding and 5Ps strategies for new categories
- Design a holistic consumer experience for the companys brands (capturing all stages of the marketing funnel awareness interest purchase and loyalty) and execute with precision and proper tracking.
- Lead specific innovation projects from initial concept to launch including financials.
EDUCATIONAL REQUIREMENT:
- Bachelors degree in marketing or businessrelated courses. MBA preferred but not required.
EXPERIENCE SKILLS COMPETENCIES REQUIRED:
- At least two years experience in a brand marketing role ideally from FMCG marketing (food or nonfood); open to other industries (agency tech other startups) with good experience in startup and innovation development and brand building/activation.
- Open to fresh graduates / early in career early in their marketing roles as long as they have demonstrated strong growth mindset in learning doing and contributing in their roles
- Must also be adept in project management brand planning and performance tracking. Must be able to work well with other partners agencies sales teams suppliers and other stakeholders.
- Strong FMCG marketing fundamentals Consumer insights and consumer experiencedriven must drive decisionmaking and judgment.
- Creative and digital in nature in digital marketing
Employment Type
Full Time
