Position : SEO Specialist
Industry : Pet care
Working Hours : Monday to Friday 10am6pm CST
Salary Range :USD
About the Company:
We are a growing pet care brand dedicated to delivering premium nutritional solutions for pets. To stay competitive on major ecommerce platforms like Amazon we’re looking for a resultsdriven SEO Specialist with a proven track record in optimizing product listings driving traffic and increasing conversions in ecommerce.
About the Job:
A welloptimized and visually appealing Amazon presence is essential to capturing attention in a crowded market. By showcasing our product’s therapeutic benefits and unique features we aim to attract and convert new customers who might otherwise choose generic alternatives.
Duties and Responsibilities:
Amazon Listing Optimization
- Keyword Research: Identify relevant highperforming keywords for our products to improve visibility and ranking.
- Content Creation: Craft compelling product titles bullet points and descriptions that highlight the unique benefits of Doctor Paws™ Super Chew.
- A Content Development: Design premium listings with visually appealing images and infographics that communicate product features and create a strong onbrand presence.
Performance Monitoring & Improvement
- Amazon PPC Campaigns: Set up and track basic Amazon PPC campaigns to drive targeted traffic and conversions.
- Customer Engagement: Respond to customer questions and reviews to improve customer experience and drive positive feedback.
- DataDriven Refinement: Continuously analyze performance metrics and implement refinements to optimize listings and ad campaigns.
ECommerce SEO Strategy
- Best Practices: Ensure all listings align with SEO best practices for ecommerce platforms to maximize discoverability.
- Competitive Analysis: Monitor competitors and trends to maintain a competitive edge.
Qualifications:
- Demonstrated results in SEO specifically within the ecommerce industry.
- Highlevel experience in optimizing Amazon listings and running PPC campaigns.
- Strong keyword research and copywriting skills tailored for ecommerce platforms.
- Proficiency in tools for SEO and data analysis (e.g. Helium 10 Jungle Scout or similar).
- Proven ability to track and improve performance metrics.
- Experience creating A Content and leveraging visuals to enhance product listings preferred.
- Background in pet care supplements or related industries is a plus.