Position : Marketing Specialist
Industry : Pet Care
Working Hours : Monday to Friday 10am6pm CST
Salary Range :USD
About the Job:
We aim to build authentic relationships with influencers and affiliates generating valuable usergenerated content and endorsements to accelerate sales in a competitive pet supplement market. Your work will play a critical role in building trust with our audience and driving measurable growth.
Duties and Responsibilities:
Influencer Marketing
- Identify & Engage Influencers: Research and build relationships with micro and midtier influencers in the pet niche on platforms like Instagram and TikTok.
- Campaign Coordination: Develop personalized pitches manage product gifting or commission agreements and track campaign performance including views sales and engagement.
- Relationship Building: Cultivate longterm collaborations with influencers to amplify our brand’s mission authentically.
Affiliate Marketing
- Manage Partnerships: Recruit affiliates set up unique tracking links or discount codes and monitor performance metrics.
- Performance Analysis: Ensure collaborations are profitable by tracking key data points and optimizing strategies.
Content Development
- Copywriting: Write compelling content for campaigns influencer pitches and affiliate communications.
- Social Proof Utilization: Repurpose influencergenerated content into ads organic posts or website assets to maximize reach and impact.
Qualifications:
- Proven experience (2 years) in Influencer and Affiliate Marketing ideally in the pet or health/wellness industry.
- Strong copywriting skills to craft persuasive engaging messaging.
- Excellent communication and negotiation skills to manage partnerships effectively.
- Analytical mindset with the ability to track performance and optimize campaigns.
- Familiarity with social media platforms trends and influencer marketing tools.