Global Campaigns Senior Specialist
Global Campaigns Senior Specialist
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Job Description
We are looking for a candidate who is not afraid to think differently to transform the performance of our central campaigns. You will be responsible for devising and executing a multichannel strategy for our industry campaigns including choice of tactics (digital email video social). You will own audience segmentation and be responsible for performance optimization and reporting of KPIs and ROI. This role is fastpaced and the desired candidate will work with our Industry marketing digital creative field teams and agencies.
Essential Duties and Accountabilities
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Build and manage complex crosschannel marketing campaigns globally
- Choose tactics leveraging email social digital video
- Collaborate with internal digital team and agencies to execute tactics and optimize performance.
- Deliver test and trial new and innovative approaches to account engagement and demand gen
- Work with Industry Marketing and agency to build a compelling creative and deliver Ads emails landing pages and copy which resonate with buyer
- Understand and optimize the buyer journey
- Manage and refine audiences
- Manage timescales and budget
- Analyze monitor measure and report on campaign effectiveness aligned to key metrics. Share a performance dashboard with stakeholders supporting the optimization and fine tuning of campaigns
Qualifications :
Overall Required Competence
- Proven ability in managing crosschannel marketing programs to increase awareness of B2B
- Ideally B2B tech background agency or inhouse
- 35 years of overall relevant experience with some focus in B2B campaign strategy and planning
- Experience of display social programmatic video and email marketing
- Selfstarter with a strong ability to prioritize perform and willingness to get stuff done
- Ability to demonstrate new ideas via a personable consultative approach working across cross functional teams
- Confident and willingness to dig into data analyze and draw insight
- Ability to quickly learn new marketing tools and tech
- Experience and understanding of standard marketing metrics and KPIs
- Anticipate needs develop strategies and innovative approaches
- Experience in marketing automation preferred
- Confident outgoing personality that can integrate with a busy team environment
Required Education & Experience
- Undergraduate degree ideally with a focus in Marketing Engineering or a related business field (or relevant training/experience)
Additional Information :
We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and inoffice working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
