Assistant Marketing Manager

Roles and responsibilities

Essential Duties and Responsibilities – (Key Activities of the role)

 Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in

targeting specific markets and developing the public relations and communication strategies to reach these

markets.

 Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to

promote good publicity and counteract bad publicity.

 Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to

promotional activities; prepares and issues press releases

 Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales

leads with Banqueting and Sales Departments

 Disseminates corporate press releases to appropriate local trade and consumer media

 Establishes a programme for sending promotional news to trade publications on a regular basis releases covering

special events, promotions, etc.

 Prepares promotional press releases on personalities among guests and employees of the hotel and on

newsworthy events in the hotel

 Provides information to other departments on activities within and outside the hotel which may be useful when

dealing with guests

 Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments

concerned

 Works closely with key business stake holders to understand business requirements and coordinate with head of

sales / sales & marketing for planning and implementation of interventions to cater to the same.

 Coordinates all activities with the Director of Sales & Marketing / Director of Sales & Business Development / Sales

Managers / Catering Sales/Crowne Meetings Managers.

 Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for

VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests

 Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.

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 Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General

Manager, other departments, other hotels, corporate public relations, as appropriate

 Maintains mailing list/contact file

 Maintains hotel photo file

 Liaises with Human Resource Manager/Director on matters affecting corporate image

 Develop hotel gifts and giveaways

 Builds profile within local market place through attendance at various events and local market place

 Co-ordinates hotel photography when required

 Monitors awareness of competitor activities and use information when developing strategies

 Plans and coordinates sponsorship activities

 Works with superior on manpower planning and management needs

 Works with superior in the preparation and management of the Department’s budget

Desired candidate profile

 Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the

brand and the Company.

 Problem solving, reasoning, motivating, organizational and training abilities.

 Proficient in the use of Microsoft Office

 Good writing skills

Qualifications –

 Bachelor’s degree in Mass Communications or related field.

Experience –

 3 years of relevant experience or an equivalent combination of education and work-related experience.
Campaign Planning and Execution:
Assist in Developing Marketing Plans: Support the creation and execution of marketing strategies and campaigns based on company objectives, target audience, and market trends.
Campaign Coordination: Help coordinate marketing activities across various channels, such as digital, print, social media, and events, ensuring that deadlines and budgets are met.
Content Creation: Collaborate with content creators, designers, and other team members to develop engaging content for campaigns, including advertisements, email newsletters, social media posts, and website content.
. Market Research and Analysis:
Conduct Market Research: Assist in researching market trends, competitor activities, and customer preferences to provide insights for strategy development.
Analyze Data: Review and interpret campaign performance data, including metrics like sales, engagement, and return on investment (ROI). Use insights to optimize ongoing and future campaigns.
Identify Opportunities: Help identify new market opportunities, target audiences, and potential product or service improvements through research and data analysis.