CRM Strategy Specialist
CRM Strategy Specialist
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Job Description
Context
Games industry evolved towards services and the need to win a good share of players entertainment time. Acquiring new customer is one of the challenges the other is to keep them in Ubisoft ecosystem. The service that Ubisoft will provide all along the gamer journey will make the difference among a highly competitive market. The communication towards gamers has to be multichannel and personalized. Send the right message to the right person at the right moment through the right channel and right device.
Ubisoft operates on a wide variety of owned channels (email web banners ingame news console hubs mobile notifications...) with specific tools collaborating with varied clients like Ubisoft HQ Global Brand Publishing and production teams from all over the world.
In this context the CRM Game Strategy activity aims at improving the companys acquisition retention and monetization ensuring player satisfaction at each step of their consumer /or gamer journey. Leveraging the power of data and multiple reach opportunities of CRM channels the game strategy activity helps create 11 relationship with Ubisoft clients and ultimately drive loyalty within Ubisofts ecosystem.
Main responsibilities:
Define CRM multichannel strategies for Ubisoft titles and services
- Develop personalized customer journeys based on consumer history and player behaviors ;
- Ensure an optimized use of all the Owned Media channels (emailing adserver ingame ) ;
- Identify opportunities for new channels leveraging the Consumer Data (web mobile).
Lead lifecycle campaigns coordination and execution
- Gather and formalize internal clients needs and expectations (production studios EMEA marketing teams eshop Consumer Knowledge services Ubisoft Connect ) ;
- Plan coordinate and set up customer lifecycles for all Ubisoft titles and services ;
- Collaborate with all lifecycles stakeholders (Prod Brand).
Optimize the Game Strategy activity process and performance
- Develop process & templates to ensure efficient collaboration with internal clients and operational resources ;
- Identify industry trends best practices and opportunities for innovation with the direct marketing and consumer experience space ;
- Establish KPI & monitor AB testing performances ;
- Systematize campaigns postmortem & identify best practices.
Develop a strong expertise on Consumer Data to build CRM strategies
- Initiate and follow up database analyses in coordination with Data Analyst partners ;
- Elaborate datadriven and customeroriented recommendations for Marketing teams ;
- Create consumer profiles and audience segmentation depending on the Business objectives ;
- Analyze consumers behaviors & preferences to adjust consumer journeys ;
- Collaborate with IT & BI teams to ensure data availability & activities reports.
Qualifications :
Key competencies
- A first work experience in marketing and/or CRM ;
- Creative with a proven taste for challenge and innovation ;
- Datadriven and analytical with expertise on campaign reports ;
- Experience managing webbased applications such as content management systems social business software and email service clients ;
- Excellent project management skills with ability to carry out and deliver several projects at a time and on time ;
- Excellent organizational skills & commitment to detail ;
- Customerfocused with strong understanding of data segmentation & targeted messaging ;
- Curious & teamplayer ;
- Reactive handling the pressure of a very fastpaced industry ;
- Proficient in English.
Pluses
- Good understanding of entertainment and/or video game industry ;
- Interest in technology and social media.
Additional Information :
Ubisofts perks
Profit Sharing yearly company saving plan. 25 paid time off 12 additional paid days off. 50% of your Navigo pass is paid by the company lunch vouchers (9/day) healthcare for you and your family and lots of Ubisoft additional perks.
Our brand new office is located in Saint Mand (Metro line 1 Saint Mand station). Gym available in the building.
Recruitment process:
- 30 minutes: phone interview with the recruiter
- 60 minutes: interview with the hiring manager and the recruiter
- 60 minutes: final interview with the upper hierarchy
Additional information
Ubisoft offers the same job opportunities to all without any distinction of gender ethnicity religion sexual orientation social status disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.
The position is attached to the International Headquarters.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
