Marketing Specialist ETAIL WM - SALOMON SPAIN
Marketing Specialist ETAIL WM - SALOMON SPAIN
Posted on :
09-01-2025
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1 Vacancy
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Job Description
At Salomon innovation and a sporting spirit lead the way. We are seeking an ETAIL Marketing Specialist in Barcelona to drive our digital commerce initiatives and make our mark on the EMEA market. For this role we are looking for :
- Plan develop and execute best in class marketing plans for the top EMEA digital key accounts to gain market share and stand out from the competition.
- Support local market etail/ digital content production for selected customers and follow up on execution.
You will report directly to the Salomon Marketing Manager Winning Accounts EMEA.
Main activities :
Trade Marketing with digital Key accounts
- Create marketing strategies and plans to gain market share with best Brand consistency
- Trade marketing contact for etailers work with SAM and SDA to develop and deliver the customer marketing plan identify account shopper profile to develop seasonal plans
- Develop and manage implementation of local marketing plan to complement global plan
- Track activities results and leverage insights to continuously improve marketing solutions
- Manage and align marketing budgets to maximize ROI and drive revenue growth
Online shopper experience framework (OSEF)
- Evaluate via our OSEF process the quality of our presence with the selected partners
- Ensure providing the best brand/consumer experience with our key partners
- Recommend the SAM/SDA areas to improve our brand presence within negotiations
- Create and manage our wholesale digital brand stores and showcase Best/Worst cases by bsns area
- Provide guidelines and share via the EMEA Etail community best practice examples
Product content
- Take full ownership of the presentation of product content and brand stores supporting our partners in creating tailored content solutions utilizing our brand center
- Coordinate internally the relevant product copy including translation enhanced viewing options and media content to ensure products are presented consistently cross border
- Provide feedback to Brand HQ and EMEA WA MM on toolbox required to present our product content through our strategic accounts (360 images video selector guides prod attribution..)
- Ensure our product content is consistent with brand guidelines
- Support retailer on linked products/ basket building ideas through features like Customers also viewed/bought Complete the outfit etc
Local Key Account digital support
- Deliver digital campaign assets to local Shoppers and selected customers for local executions managing the interface with internal/ external content production agencies
- Lead assets list creation for applicable consumer touchpoints ensure planning and ontime delivery of the integrated marketing toolboxes
- Day to day management with local markets on required toolbox
Customer and web data
- Drive on deep analytics tools to fuel demand raise engagement drive traffic increase conversion
- Utilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer
- Leverage sellthrough data and web analytics to optimize consumer calendar execution brand consumer experience and product content presentation
- Build action plan based on digital KPI provided by the bsns analyst (share of shelf traffic conv rate)
Other tasks
- Market trends: keep updated on technical trends within the Ecommerce sector on how retailers / brands are presenting their product stories to consumers
- EMEA link: provide support to EMEA digital marketing to help implement our campaigns with strategic accounts; align closely with own Ecomm teams to share best practice and identify opportunities to enhance our web presentation using performance data
- May assist transversal project within the dpt the digital brand team or the Ecom team
Qualifications :
Essential skills & experience :
- Minimum 3/4 years of experience in Digital Trade Marketing or Digital sales accounts.
- Experience in working directly with digital accounts is a plus.
- Sports industry experiences or passion for sports is an advantage.
- Education : University degree level
Essential Competencies :
- Drive for results : Finidng new ways to get things done
- Customer Focus : Putting cutomer needs at the center of organizational decicion making
- Collaboration : Ability to work with peers and partners to drive results & improve performance
Desired Qualifications :
- Language : proficiency in English.
- IT Skills : command of Microsoft Office graphic/ design programs are a plus.
- Other skills :delivery and presentation of customers plans experience of developing product copy or digital images is advantage knowledge of web reporting software high levels of awareness of SoMe and digital trends experience in working in fast paced environment strong analytic summarization & problemsolving skills project management skills understand consumer and trade needs.
Additional Information :
Fixed term contract :
Full Time Permanent contract
Office based in Barcelona
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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