Marketing Communication Manager
Marketing Communication Manager
Posted on :
08-01-2025
Employer Active
1 Vacancy
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Job Description
Role purpose
- Oversee ATL (abovetheline ) campaign including both traditional and digital communication and contribute to Growth Initiatives by leading the process from the development to implementation of WHAT (offer) WHO (target groups) and HOW (messages touchpoints)
- Lead ATL campaign development and execution to help organization meets annual sales and market share objectives
- Lead digital CRM/Loyalty program and cowork with customer insight team to enlarge database enrich insights and turn them into applicable commercial strategy.
- Lead all material development process/execution regarding abovetheline marketing communication territory.
- Lead media plan investment strategy execution and evaluation.
Accountabilities
- Drive bestinclass marketing communication campaigns with clear numerical KPIs that directly link to topofmind brand awareness trials and repeats.
- Owns media investment effectiveness and efficiency
- Owns all activities related to marketing communications (strategy production execution)
Qualifications :
Knowledge experience & capabilities
Experience & capabilities
- Analytical and make decision with data
- Highly organized attention to detail
- Capable of handling and prioritizing various administrative tasks and deadlines
- Selfstarter with excellent communication and computer skills
- Positive & proactive approach
- Enjoys working in a team environment
- Be able to learn and adapt quickly
Requirements
- Bachelors degree in marketing or business administration (MBA preferred)
- Minimum 8 years experience in marketing management
- Strong knowledge of marketing communications digital marketing and media analysis
- Understanding of business environment and be openminded to learn agricultural business
- Excellent leadership communication and analytical skills
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
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