Trade Marketing Manager
Trade Marketing Manager
Posted on :
15-01-2025
Employer Active
1 Vacancy
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Job Description
Responsibilities:
- Analyze category landscape customer needs and channel trends to design tailored strategies by customer class driving consumer penetration and supporting Category Leadership Management and Customer Strategies.
- Develop and execute marketing activation plans across all channels in alignment with brand and portfolio strategies with operational support from the Marketing Executive.
- Ensure activation plans are implemented effectively with appropriate measurement tools to assess their impact on NSV ROI and cash flow including pre and postevaluation of key activities to achieve objectives and build mutually beneficial customer relationships.
- Design and implement promotion strategies and trade promotion plans that align with customer strategies to meet business targets.
- Evaluate and review trade promotional activities providing actionable recommendations to enhance sales performance for customers.
- Drive category growth by leveraging market intelligence and merchandising principles initiating key instore and outofstore activities to boost consumer demand and achieve objectives.
- Colead and execute the Perfect Store Agenda in the Thailand market ensuring high standards of implementation in collaboration with the perfect store manager and sales team to increase instore sales brand visibility and ROI efficiency.
- Foster effective collaboration with key stakeholders to achieve shared goals and enhance customer engagement.
- Monitor and analyze competitor activities including product development pricing distribution merchandising and promotions to provide insights and adapt strategies as needed.
- Participate in the S&OP Process (DMR) to align demand and supply readiness ensuring smooth trade activation execution.
Qualifications:
- Bachelors or Masters degree in Marketing or a related field
- Minimum of 5 years of experience in Trade Marketing or Sales
- Experience in the pet food or FMCG industry is a plus
- Proficiency in English
- Strong skills in office software applications
Employment Type
Full Time
Key Skills
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