Marketing Automation Specialist Colombia Mexico Remote
Marketing Automation Specialist Colombia Mexico Remote
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Job Description
When you join Turnitin youll be welcomed into a company that is a recognized innovator in the global education space. For over 25 years Turnitin has partnered with educational institutions to promote honesty consistency and fairness across all subject areas and assessment types. Over 21000 academic institutions publishers and corporations use our services: Feedback Studio Originality Gradescope ExamSoft Similarity and iThenticate.
Experience a remotecentric culture that empowers you to work with purpose and accountability in a way that best suits you supported by a comprehensive package that prioritizes your overall wellbeing. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.
Turnitin is a global organization with team members in over 35 countries including the United States Mexico United Kingdom Australia Japan India and the Philippines.
The Marketing Automation Specialist is a critical member of the global Marketing Operations team responsible for executing and optimizing marketing automation campaigns. This role requires a strong understanding of marketing automation platforms (Pardot preferred) CRM systems (Salesforce) and digital marketing principles particularly email marketing.
The ideal candidate will work closely with global marketing teams to translate their strategic goals into tactical execution within our marketing automation platform. This includes tasks such as list management campaign creation form building and performance analysis.
POSITION RESPONSIBILITIES
- Data Governance and Integrity:
- Lead data hygiene efforts to maintain clean actionable and compliant data within the marketing automation and CRM platforms.
- Establish and enforce data governance best practices including deduplication normalization and validation.
- Monitor compliance with GDPR CCPA and other relevant data privacy regulations.
- Develop and manage processes to ensure accurate segmentation reporting and attribution.
- Platform Management:
- Efficiently manage and maintain marketing automation platform (Pardot)
- Oversee list imports pulls and unsubscribe requests
- Create and manage forms to capture lead information
- Upload and manage files within the platform
- Organize and maintain folder structures for efficient workflow
- Build and execute email campaigns including A/B testing and personalization
- Conduct regular audits and cleanup of platform data and processes
- Develop and maintain documentation for platform processes data workflows and governance policies.
- Implement requested changes to lead routing rules
- Campaign Execution:
- Develop and execute targeted email campaigns nurturing programs and other automated marketing initiatives
- Segment audiences based on specific criteria to deliver personalized messaging
- Monitor campaign performance metrics and make datadriven adjustments
- Technical Expertise:
- Troubleshoot systemrelated issues and optimize workflows within Pardot.
- Utilize SQL to extract data validate campaign audiences and join multiple data sources
- Stay uptodate on industry trends and best practices for marketing automation
- Collaboration and Training:
- Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans
- Communicate clearly and concisely with both technical and nontechnical stakeholders
- Document processes and create knowledge base articles to improve efficiency and knowledge sharing
- Conduct training sessions for marketing teams on data governance platform best practices and compliance standards for selfservice.
- Maintain and expand a knowledge base of best practices and troubleshooting tips.
- 2 years of handson experience with marketing automation platforms preferably Pardot
- Strong understanding of CRM systems particularly Salesforce
- Proficiency in email marketing best practices including deliverability and A/B testing
- Excellent analytical skills to measure campaign performance and identify optimization opportunities
- Familiarity with data privacy regulations (e.g. GDPR CCPA) and their application in marketing systems
- Strong attention to detail and organizational skills
- Ability to work independently and as part of a global team
- SQL skills preferred but not required
Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However Turnitin delivers more than just these components. Beyond the intrinsic rewards of unleashing your potential to positively impact global education and thriving in an organization that is free of politics and full of humble inclusive and collaborative teammates the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. Experience a remotecentric culture that empowers you to work with purpose and accountability in a way that best suits you supported by a comprehensive package that prioritizes your overall wellbeing.
Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.
- Customer Centric We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
- Passion for Learning We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- Integrity We believe integrity is the heartbeat of Turnitin. It shapes our products the way we treat each other and how we work with our customers and vendors.
- Action & Ownership We have a bias toward action and empower teammates to make decisions.
- One Team We strive to break down silos collaborate effectively and celebrate each others successes.
- Global Mindset We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
Global Benefits
- Remote First Culture
- Health Care Coverage*
- Education Reimbursement*
- Competitive Paid Time Off
- 4 SelfCare Days per year
- National Holidays*
- 2 Founder Days Juneteenth Observed
- Paid Volunteer Time*
- Charitable contribution match*
- Monthly Wellness or Home Office Reimbursement/*
- Access to Modern Health (mental health platform)
- Parental Leave*
- Retirement Plan with match/contribution*
* varies by country
Seeing Beyond the Job Ad
At Turnitin we recognize its unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If youre willing to learn and evolve alongside us join our team!
Turnitin LLC is committed to the policy that all persons have equal access to its programs facilities and employment. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
