Brand Specialist - Consumer Activation
Brand Specialist - Consumer Activation
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Job Description
INSIGHTS PLANNING AND SELLIN
Analyze quantitative and qualitative data to create actionable strategies and executions.
Collaborate with Marketing OffPremise Category Team Key Account Managers and OnPremise Marketing to identify unique consumer activation angles that boost distribution sales and digital brand engagement.
Assist in creating and managing the annual consumer activation calendar.
Work with the Marketing network including Sports & Culture to find scalable assets for consumers.
Develop and present customer sellin documents with compelling consumer stories in collaboration with OffPremise and OnPremise teams.
Coordinate closely with the International HQ team to align plans.
PROJECT MANAGEMENT & EXECUTION
Effectively manage Consumer Activation projects from objective setting agency briefing project timeline management to final execution.
Crossfunctional collaboration with internal functions (Marketing network Off & OnPremise team Finance HQ counterparts) and also agency partners.
POST ACTION REVIEW
Lead daily monthly & quarterly analysis of activation performance using necessary tracking tools.
Provide review and implication via scheduled reporting and/or ad hoc analysis as needed for business.
Qualifications :
At least 3 5 years of brand and retail brand marketing experience or equivalent marketing experience.
Language: Native level Japanese business level English.
Basic knowledge and experience of managing B to C brand marketing (FMCG brand experience plus) particular in collaboration with Sales team.
Experience in planning and executions of marketing campaigns & consumer promotions.
Strong project management and interpersonal skill be able to take the driver seat and lead internal & external stakeholders to deliver quality output within the timeline.
High standard of integrity with a passion for the brand and commitment to Red Bull values with Entrepreneurial mindset.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
