Account Manager

JD

Account Manager

About the Business: EPharmacy business contributes to 2.5% of IPM and growing at a 20% CAGR. Dr.Reddys wants to establish and scale up the EPharmacy business play and emerge as a dominant player. We are exploring newer and differentiated ways to engage with partners across the country by understanding and addressing the key unmet need of the partners.

About the Role: EPharmacy channel offers very high opportunity to ramp up the channel play with 5 customer present pan India. With a current monthly business volume of 8 cr we see a huge potential to leverage our traditional equity to scale up the business to 13cr per month while we maintain strict vigil to ensure business hygiene and process compliance.

The incumbent will be expected to do the following:

Current Revenue: (65%)

• Building winning relationships with leading EPharmacy by focusing on Marketplace and Pure players.
• Ensure brands are optimized to grow market share and transactions ahead of competition by activating best in class holistic EPharmacy strategies that go beyond just media.
• Building and managing relationships with senior stakeholders.
• Manage the distribution of portfolio brands across all EPharmacy
• Evaluate commercial models by looking at holistic choices on business including sales marketing and supply chain fundamentals and identify the right engagement model that drive Market share growth for portfolio.
• Lead daily & monthly planning to deliver sales goals for portfolio brands across marketplace partners.
• Develop Shortterm & long term strategies and identify business building chances to create shared value for Scale.
• Collaborating with internal multifunctional teams (Marketing Finance Logistics Operations) to develop strategies and plans.
• Be the voice of the customer to our internal functions and clients.
• Improve our selling advantage by driving customer category growth and contributing to their category strategies.

Future Growth Opportunities: (15%)

• Identify possible areas of increasing efficiencies and operational rigour
• Identify newer commercial models @ portfolio levels to drive higher market share
• Engage with partner to better understand unmet needs and create value delivery mechanism to solve for the same.

Analytics: (20%)

• Provide and Facilitate data based decision making with internal BPE team
• Implement intuitive and actionable dashboards for internal stakeholders
• Drive working capital efficiency through optimised inventory management.
• Stock forecasting based on trends and seasonality.

Qualifications :

Required Qualification/Experience:

• You will have an MBA from a Tier 1/Tier 2 Bschool with 5 plus years of experience in managing EPharmacy channel in the OTC/FMCG/Pharma space with high execution rigour.
• Proven track record with EPharmacy KPIs and online marketplaces
• Should have managed a team of 34 people.
• Preferred experience in handling EPharmacy from either platform or company sales or marketing/media
• Understanding of Pharma industry or related similar industries in the online business environment.

Operating Ecosystem:

• Internal Marketing and Digital COE brand management teams SCM and Finance
• External Category management teams and Procurement teams of accounts and agencies.

What is in it for you: To be a part of one of the fastest growing business model @ Dr.Reddys. Exposure to the EPharmacy business with hands on understanding of driving Key Account Management. To gain knowledge of emerging channel management practices in healthcare space.

Additional Information :

About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fastgrowing organisation with doubledigit growth and significant market share in domestic markets. Currently we rank among the top 5 in oncology antiallergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at !/ 

Remote Work :

No

Employment Type :

Fulltime