Commercial Manager

Roles and responsibilities

1- Channel 360: Prioritize Channels and define the channel strategies & Growth drivers to win at the Point of Purchase by also developing the POS across channels. Focus Channels: Hotels,Café's & Bakeries, Restaurants, Local & Global chains

2- Customer & Consumer: Leading the Customer & Consumer jouney agenda to ensure the right value proposition has been offered

3- Commercial Process: Lead ICP within the respective category for the country, to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, consumer and Customer growth opportunities and activation platforms, as outlined in the category growth drivers.

4- Tools & Enablers: Ensuring that the sales staff is equipped with the appropriate category/channel tools, training, and support to effectively exploit both new product launch and current platforms.

5- Budget Management: Have full oversight of PFME and lead all customer communication intiatives, including driving lead generation activities and in-store execution via sales team.

6- Insights: Lead, develop and accelerate 5C insights and channel management on a regional level
1. Business Development and Market Expansion:
Roles:

Identify and pursue new business opportunities and market expansion strategies.
Develop and implement plans for entering new markets or introducing new products.
Responsibilities:

Conduct market research to identify new business opportunities, trends, and areas for growth.
Explore potential new customer segments and business verticals to expand the company’s market share.
Develop strategies to enter new geographical markets or industries, including identifying key partners and stakeholders.
Evaluate potential mergers, acquisitions, joint ventures, or partnerships that can help the business expand its reach.
Develop and execute go-to-market strategies for new products or services.
2. Strategic Planning and Execution:
Roles:

Create and execute long-term strategic plans that align with the company’s growth objectives.
Align business development initiatives with overall corporate strategy.
Responsibilities:

Collaborate with senior leadership to define commercial goals and strategies.
Monitor market trends, competitor activities, and industry developments to refine strategies.
Develop commercial plans to drive sustainable business growth and profitability.
Set clear performance metrics and KPIs to track the success of strategic initiatives.
Ensure that commercial strategies are implemented effectively across relevant departments.

Desired candidate profile

+5 years of Commercial/Category experience with a full understanding of the internal processes that drive the growth agenda across Clusters/BU.
Ability to on strategies and utilize the most effective channels of support in order to develop category relevant strategies for the country
Strong Understanding and incorporating Category Strategies, Trends, Channel and Customers & consumers opportunities.
Ability to adapt plans based on knowledge of Customer's/ Consumers behaviors - Digital & Out of Home operations
Commercial experience (inc revenue, profit, Data Analysis, promo activity, pricing etc), while being able to have a strategic thinking mindset.
Strategic Revenue Management experience
Stakeholder management
Sales and Revenue Growth:
Roles:

Drive revenue growth by identifying high-value clients and maximizing sales opportunities.
Develop and manage the company’s sales pipeline to meet and exceed revenue targets.
Responsibilities:

Develop relationships with high-value clients, partners, and stakeholders to drive sales growth.
Work closely with the sales team to ensure alignment with business development initiatives and revenue targets.
Lead the sales strategy for new products or services, including pricing, positioning, and distribution.
Identify cross-selling and upselling opportunities within existing accounts to increase revenue.
Provide guidance and support to sales teams to ensure they are equipped to achieve sales goals.