Paid Social Lead
Paid Social Lead
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1 Vacancy
Job Description
We are seeking a skilled and driven Paid Social Lead to take ownership of developing planning and executing paid social strategies for a range of B2B and B2C clients. This role requires a creative and datafocused professional who is passionate about understanding audiences and delivering impactful campaigns using insights and innovative ideas. You will also provide mentorship to team members fostering growth and ensuring optimal campaign results.
As a key contributor to the digital team you will work closely with the Performance Marketing Manager and junior colleagues to deliver exceptional client experiences and establish best practices in paid social advertising.
Responsibilities:
- Develop and implement comprehensive paid social strategies aligned with client goals and objectives.
- Plan manage and optimize paid social campaigns across platforms ensuring alignment with performance metrics and KPIs.
- Oversee the performance of the paid social team providing mentorship setting KPIs and ensuring exceptional outputs.
- Work with clients to establish KPIs for campaigns and ensure performance is closely monitored against goals.
- Conduct competitor research and utilize insights to refine strategies and maintain a competitive edge.
- Collaborate with clients on pitches performance calls and reporting to foster strong relationships and trust.
- Provide guidance and support to direct reports enhancing their contributions and skillsets.
- Stay uptodate with emerging trends in social media to incorporate innovative strategies into campaigns.
- Ensure campaigns deliver exceptional results by optimizing performance and conducting regular reviews.
- Present detailed advertising plans backed by data and industry insights to clients.
Requirements:
- 45 years of experience in paid social or a related digital marketing field.
- Proven expertise in managing paid social campaigns across platforms such as Meta LinkedIn and TikTok.
- Meta Blueprint certification or equivalent qualification is preferred.
- Strong analytical skills with the ability to interpret performance data and make datadriven decisions.
- A proactive and selfmotivated approach to learning and professional development.
- Exceptional organizational and timemanagement skills to handle multiple projects effectively.
- Excellent communication and presentation abilities to build client confidence and foster longterm relationships.
- A passion for digital marketing and a solutionsfocused mindset.
- Agency experience is desirable but not essential.
Offer:
- Competitive salary based on experience and performance.
- Opportunities for professional development including access to the latest tools and training.
- A collaborative and supportive work environment that values creativity and innovation.
- Flexible working arrangements to promote worklife balance.
- The chance to lead impactful campaigns for a diverse range of clients.
Our Commitment to Diversity and Inclusion
At our organisation we pride ourselves on being an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage applications from candidates of all backgrounds and experiences to join our innovative and supportive team.
Employment Type
Full Time
