Digital Marketing Supervisor

About the Job

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, website, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Presenting monthly reports of achievements for all online activities
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning, implementing and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
• Ability to Manage and perform successful digital marketing ads.
• Campaigns through our social media and Google platforms.
• Communicating with target audiences and managing customer’s requests on social media channels.
• Using the CRM to maximize online marketing opportunities.
• Presenting monthly reports of achievements for all online activities.
• Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
• Forecast marketing campaign results and calculates ROI.
• Keeping up to date with changes and advances in social media and advertising on new channels and approaches to adopt.
• Archive all plans, reports and analysis for Digital marketing activities .
• Use Marketing tools to help develop and evaluate strategies