Marketing Specialist
Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
WHATS THE JOB
Reporting to the Sr. Marketing Manager the Marketing Specialist assists in the development and execution of the companys annual marketing strategy generating creative ideas to reach key audiences across the B2B buyer journey. The Marketing Specialist works closely with other members of the Marketing and Communications team as well as sales associates and operations team members.
The Marketing Specialist performs some or all of the following duties:
- Assessing needs of our internal business unit stakeholders and collaborating on are commended approach including key messages content format and distribution channels to meet communication objectives
- Stakeholder interviews with subject matter experts and other forms of primary and secondary research to establish industry and audience insights
- Craft key messages aligned with audience insights to inform content development
- Create storybased content including blogs and case studies for use on the website social channels and campaigns
- Project manage the creation of content working collaboratively with business leaders creative services and other members of the Marketing and Communications team
- Assist the Director and Sr. Manager with developing audiencebased outcomesfocused marketing and communications strategies
- Create editorial calendars for social communities manage social communities and ensure alignment with social media strategy
- Publish content to the website and social channels using CMS and scheduling tools
- Analyze engagement and results of content (campaign results conversion rates traffic etc.) to help shape activities
- Stay up to date on the competitive and industry landscapes
- Perform other related duties as required
Qualifications :
WHO ARE WE LOOKING FOR
- Postsecondary education from an accredited university or college with a degree or diploma in Marketing Communications Public Relations or another similar program
- 5 years of B2B marketing and communications experience
- Strong SEO content writing and best practices with an understanding of the B2B buyer journey
- Exceptional project management and communications skills
- Thorough understanding of the digital marketing ecosystem and performance tracking including campaign management Google Analytics keyword analysis and search ads
- Experience with various martech platforms such as Salesforce SEMrush and Meltwater
- Wellversed in Microsoft Office including Word Excel PowerPoint and Teams
- Adobe Creative Suite skill are considered an asset
- Strong verbal and written communication skills
- Welldeveloped organizational time management and decisionmaking skills
- High level of integrity accountability and work ethic
- A passion for B2B content marketing
Additional Information :
WHATS IN IT FOR YOU
- Be part of a fun team that collaborates and learns from each other every day
- Flexible hybrid option
- Opportunities for growth and development
- An enriching mutually beneficial professional learning experience in a fastgrowing publicly listed company
- Be #1 on your day 1!
Working Arrangement: Hybrid
Dexterra Group is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veterans status Indigenous status or any other legally protected factors. Disabilityrelated accommodations during the application process are available upon request.
#IND3
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
