Manager Product Marketing

Reporting to the Director Product Lifecycle and Asset Optimization you will lead a center of excellence focused on ensuring our full suite of offerings resonates with our fans and customers to drive sales enablement. You will oversee the development of marketing propositions for our core products while spearheading the creation of netnew offerings expected to drive incremental growth. You will be accountable for driving business growth through more effective marketing messages finding efficiencies through crosspollination and asset combinations and deeper customer insight. You will coach and develop the Specialist Product Marketing who will support the development and testing of fan insights value propositions and marketing approaches for our core products.

• Vision & Frameworks: With the Director craft and implement a product marketing function that aligns with our overall business objectives and commercial priorities. Oversee the creation of value proposition and marketing playbook frameworks that align with brand and business needs and resonate with target audiences. Originate new frameworks for innovation initiatives.
• Value Proposition & Messaging Development: Create guide and advise on product marketing strategies and messaging for core business offerings. Lead the definition of value propositions and messaging that must resonate with new and growth audiences.
• Marketing Expansion: Lead the marketing vision product proposition and marketing playbooks for new offerings and growth initiatives in particular digital fan engagement and international fanbase acquisition programs.
• Audience Segmentation: Collaborate with BI Lifecycle & Performance to develop audience segments and customer personas using market research and proprietary data.
• Insights & KPI Leadership: Review previous determine set and track KPIs to measure the effectiveness of product marketing campaigns. Collaborate with BI GotoMarket Lifecycle & Performance and Commercial teams to generate feedback loops and refine strategies.
• Business Casing & Resource Allocation: Build and present business cases for netnew marketing propositions to secure buyin from leadership. Based on internal analytics external research and marketing fundamentals advise and direct the use of budget investment to maximize efficiency and EBITDA. Allocate resources (budget people time) effectively across campaigns and projects to maximize team productivity and campaign success.
• Lead & Mentor: Manage and mentor the Specialist Product Marketing fostering their growth and maximizing their contributions. Set clear performance objectives conduct regular performance reviews and implement professional development plans to enhance capabilities.
• Crossfunctional Leadership: Build and maintain strong relationships with key stakeholders across the organization including Brand Creative Ticketing Membership Global Partnerships LIVE Retail Venue Operations and Finance to ensure marketing efforts meet business needs.
• Leadership Reporting: Provide regular updates and comprehensive reports to senior leadership on product performance strategic initiatives and department progress. Conduct indepth financial analysis of product P&Ls to assess effectiveness identify costsaving opportunities and inform future budgeting decisions.
• Agency & Vendor Management: Manage relationships with external partners to ensure efficient operations manage spend find efficiencies anticipate when their subject matter expertise is needed and demonstrate the positive return on marketing.

Qualifications :

Note: Before reviewing the qualifications listed below we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the Message to the Hiring Manager section of our online application

• 5 years of experience in gotomarket product marketing or campaign management.
• Track record of experience coaching training and developing a direct report or peers.
• Strong background in market research competitive analysis and value proposition development.
• Demonstrated ability to lead strategic initiatives and achieve measurable outcomes.
• Proven experience managing crossfunctional projects and launching products or events.
• Ability to communicate effectively with internal stakeholders and external partners.
• Bachelors degree in Marketing Business Administration or a related field.
• Strong analytical skills with experience using data to make informed decisions and optimize strategy.
• Familiarity with digital marketing channels content strategy and audience segmentation.
• Proven experience in implementing and managing datadriven marketing strategies and tools.
• Previous experience managing external agencies would be considered an asset.
• Experience in sports entertainment or venue branding would be considered an asset.

Additional Information :

Apply by: January 5th 2025

Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

As a part of our recruitment process AI may be utilized to: screen applications assess qualifications and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.

We thank all applicants for their interest however only those selected for an interview will be contacted. 

At MLSE we are committed to building an equitable diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race ancestry place of origin colour ethnic origin citizenship creed sex sexual orientation gender identity gender expression age record of offences marital status family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability please note this email is only for accommodation requests. Resumes sent to this email address will not be considered. 

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Remote Work :

No

Employment Type :

Fulltime