E-mail SMS Marketing Specialist
E-mail SMS Marketing Specialist
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Job Description
As our Email & SMS Marketing Specialist youll be at the heart of our customer engagement strategy. Youll work alongside a passionate marketing team to create compelling email and SMS campaigns that captivate our audience increase customer loyalty and drive sales. Your creativity and datadriven insights will shape how we communicate new product launches promotions and personalized recommendations making every message memorable and onbrand.
- Develop manage and execute email marketing and SMS campaigns including promotional transactional and lifecycle emails.
- Coordinate with crossfunctional teams (Creative Ecommerce Merchandising) to ensure all email and SMS content aligns with brand guidelines and marketing goals.
- Build and manage email lists segments and databases to optimize targeting and performance.
- Develop effective A/B testing strategies to optimize open rates clickthrough rates (CTR) and conversions.
- Analyze campaign performance metrics (e.g. open rates CTR conversion rates) and provide actionable insights to improve future campaigns.
- Manage the scheduling segmentation and personalization of email and SMS content using marketing automation tools.
- Ensure compliance with email marketing best practices and antispam laws (CASL GDPR).
- Collaborate on lead generation initiatives working closely with the customer acquisition and retention teams.
- Continuously test new strategies for email and SMS campaigns to boost engagement and sales including subject lines send times and personalized messaging.
- Assist in setting up and managing automation flows for cart abandonment product recommendations and postpurchase communications.
- Stay up to date with email and SMS marketing trends and technologies to drive innovation within our campaigns.
Qualifications :
- Bachelors degree in Marketing Communications or a related field.
- 4 years of experience in email and SMS marketing preferably in retail or ecommerce.
- Proficient in platforms like Klaviyo Listrak or Salesforce Marketing Cloud.
- Strong understanding of segmentation automation and A/B testing strategies.
- Familiarity with HTML for email design (preferred but not mandatory).
- Experience with campaign performance analysis delivering actionable insights.
- Knowledge of CASL and GDPR regulations.
- Strong project management and multitasking skills.
- Bilingual in English and French is a plus!
Additional Information :
- Competitive salary and comprehensive benefits.
- Flexible work options (enjoy the balance of office and home).
- Opportunities for professional development and career advancement.
- Be part of a dynamic and inclusive team that values creativity and innovation.
- Employee discounts on all Linen Chest products (yes your home will thank you!).
Join us and bring your passion for digital marketing to a brand that believes in elevating the everyday. Lets craft something amazing together!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
