Key Responsibilities:
- Develop and Implement onpage and offpage SEO strategies with precision to enhance website rankings.
- Conduct comprehensive keyword research and analysis to identify opportunities for website optimization.
- Monitor and analyze website performance using advanced analytics tools like Google Analytics and Search Console.
- Collaborate seamlessly with content creators to seamlessly integrate SEO best practices into content development processes.
- Conduct thorough competitor research to identify industry trends and capitalize on opportunities.
- Perform hashtag research to optimize social media visibility and enhance audience engagement.
- Develop a detailed calendar plan for monthly festivals and observations aligning social media activities strategically.
- Execute social media optimization strategies to maximize brand reach and foster audience engagement.
- Planned and executed campaigns on Google and Meta Ads platforms with a focus on driving optimal results.
- Conduct indepth keyword research for paid marketing initiatives to ensure targeted and effective campaigns.
- Monitor and optimize ad performance based on key metrics such as clickthrough rates and conversion rates.
- Collaborate closely with the marketing team to ensure that paid marketing strategies align seamlessly with overall business goals.
Requirements
Required Skills / Qualifications:
- Proven experience as an SEO Analyst or in a similar role with a minimum of 35 years in digital marketing.
- Indepth knowledge of search engine algorithms and ranking factors.
- Proficiency in using SEO tools such as SEMrush Screaming Frog and Ahrefs.
- Prior experience in managing SEO for brand websites.
- Ability to understand the performance of keywords and create demand for longtail and shorttail keywords.
- Ability to manage SEO operators and vendors.
- Experience with social media platforms and their optimization strategies.
- Should be technically strong in paid marketing platforms including Google Ads and Meta Ads which would be a plus.
- Strong analytical skills and the ability to translate data into actionable insights.
- Updated best practices in SEO and digital marketing.
- Handson experience working for USA companies as an SEO Analyst will be an added advantage
Digital marketing,SEMrush,Screaming Frog,Ahrefs,search engine algorithms ,SEO Analyst
Education
Any Graduate