Digital Operations Officer
Digital Operations Officer
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Job Description
Core responsibilities:
- Maintain and evolve our externally oriented digital platforms like Sobi PRO and sobi.com/belgium websites.
- Create update and guide digital assets through approval for crosschannel use.
- Develop and execute comprehensive digital engagement journeys
- Plan content across digital channels.
- Plan write and post social media content.
- Create test and deploy Veevaapproved emails.
- Develop communication campaigns and materials.
- Be the key contact for global digital/IT and IS teams.
- Evaluate and engage with global/local digital service providers.
- Develop individualized customer journeys based on CRM data.
- Build Closed Loop Marketing (CLM) content linked to CRM and Veeva.
- Implement SEA/SEO to increase digital conversions.
- Evaluate new social and digital channels and implement as agreed.
- Assist in executing digital communications for patient access/community engagement
Structural responsibilities:
- Drive Share of Noise (SoN) for our brands and indications.
- Participate in global and local relevant marketing/operations meetings.
- Develop and coordinate longterm omnichannel content plan.
- Analyze data to report on marketing campaign effectiveness and drive adaptations.
- Drive digital optimization and contribute to multichannel brand planning.
- Stay updated on digital pharma developments and share best practices
- Innovate and experiment with new techniques and technologies.
- Coordinate with digital service providers and medical medi
Qualifications :
Skills Required
- Proficiency in digital tools and platforms including Drupal CLM content management systems (CMS) customer relationship management (CRM) systems (type Sales Force Veeva) social media management tools and email marketing platforms (eg Veeva marketing cloud).
- Familiarity with SEO/SEA strategies and tools
- Knowledge of (digital) compliance and regulatory requirements in the pharmaceutical industry in Belux
- Strong understanding of CRM systems and data analysis.
- Experience with social media management and content creation.
- Operation of AI tools to enhance digital marketing efforts
- Act in a compliant manner:
- Constantly be alert for / monitor the use of drugs and adverse events reported by healthcare professionals in accordance with the current law requirements. Ensure accurate medical information towards the Health Care Practitioners according to and in compliance with the companys strategy with the companys policies and with current regulations.
- Apply and respect legislative and company requirements concerning drug scientific information drug safety and ethical code.
Qualifications
- Minimum a bachelors degree in Digital Marketing Communications or a related field.
- Proven experience in digital marketing operations (projects campaigns) preferably in the pharmaceutical industry.
- Basic (para)medical knowledge or interest with the ability to develop scientific knowledge related to our disease areas and products
- Experience in working with healthcare professionals (hcps) and understanding their unique needs and communication preferences
- Strong analytical skills to interpret data and optimize digital campaigns
- Ability to manage multiple projects and meet deadlines.
- Innovative mindset with a willingness to experiment and drive change.
- Strong interpersonal skills to collaborate with crossfunctional teams including global marketing/digital/IT & IS teams and external digital service providers
- Youre a proficient in English French and Dutch (written and verbal)
Additional Information :
All Sobi employees need to demonstrate behaviors in line with Sobis core values: Care Ambition Urgency Ownership and Partnership. Are you ready to be on the Sobi team Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us
We are a global company with over 1700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our daytoday wins and a Board with a stellar track record were ready to take on the worlds diseases ailments and adversity. Our people believe they have the power to make a positive impact in others lives because thats exactly what we do here. If youre seeking a career that taps into your talents in a way that makes the world a better healthier place we just may have a job for you.
We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package to support the health and happiness of our staff.
Sobi Culture
At Sobi we refuse to accept the status quo. This is because we have witnessed firsthand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into groundbreaking treatments we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one but we know we cant change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients partners and stakeholders across the entire value chain. Together we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
An Equal Opportunity Employer
Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical mental or sensory disability HIV Status sexual orientation gender identity protected veterans and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status or protected groups by the laws or regulations in the locations where we operate.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
