Web Content Designer
Web Content Designer
Posted on :
05-12-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
05-12-2024
Job Description
Job Title: Web Content Designer (Remote)
Location: Hartford CT
Duration: 12 Months
Pay Rate: $85/hr on C2C / 1099 All Inclusive
Note:
In addition to submitting a resume through Covendis each candidate should fill out the following introductory prescreen form: .
Job Description:
The State of Connecticut is leading the nation in reimagining the modern government experience. By using the latest digital methodologies and skillsets were helping residents businesses and employees address their most critical needs so they can become more successful in life.
When you join our Digital Government team your daily mission will be to raise people up by simplifying government engagements. And youll do this through cuttingedge digital optimization strategies datadriven solutioning and trustbuilding partnerships with customers and stakeholders.
About the Role
The Digital Website Content Writer will work closely with our crossfunctional project team focused on building and improving the State of Connecticuts websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages digital applications chatbots user guides and other customerfacing assets. An ideal candidate should know content inside and out how to structure it how to write it how to apply it in userfocused page design and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy SEO service design and optimizing customer journeys.
You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition the candidate should show a command of modern content standards and be able to clearly communicate content issues and solutions to various levels of stakeholders.
Experiences Required for This Role
Website Content Writing At least 3 years of measurable experience in the following:
- Developing modern content for large websites with multiple departments and sizable portfolios of services informational assets and applications
- Creating high level content strategies that focus on logical taxonomies streamlined user journeys and humanfocused design
- Planning for the discovery analysis segmenting creation delivery tracking and governance of content
- Aligning content with business goals stakeholder objectives and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting a high proficiency in writing for real people and motivating them to action
- Conducting indepth research on industryrelated topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs including advertising social media and email campaigns
- Editing content and proofreading material for errors and inconsistencies
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SEO and analytics At least 3 years of experience with the following:
- Conducting keyword research developing SEO strategies and using industry best practices to increase SERP results and build traffic to content
- Practicing both technical and onpage SEO methodologies to help build Googles EAT objectives
- Developing highimpact KPIs and tracking the measurable success of content
- Using customer research and site analytics to prove that content is meeting user needs
Content Lifecycle Governance At least 3 years of experience and use cases with the following:
- Defining customers needs and identifying content gaps that prevent successful digital experiences
- Optimizing and categorizing content to align with a serviceoriented information architecture
- Working with subject matter experts to write clear text in plain language that achieves defined goals
- Reviewing and improving existing content for accuracy legibility accessibility and compliance with State Content Guidelines
- Structuring content in ways that customers are used to and knowing the difference between features and benefits
- Setting up governance models that support the maintenance of content after publishing
Knowledge Skills and Ability
Website Writing and Content Management
- Knowledge of Sitecore or a comparable CMS
- Content creation for websites
- Expert copywriting and editing skill
- Content marketing
- SEO and analytics
- Knowledge/experience with project management tools (Microsoft Office Suite Teams Jira)
- Effective communication skills
- High emotional intelligence
High Functioning in Complex Situations
- Ability to distill complex concepts into simple ideas
- Deadlinedriven and able to handle simultaneous tasks using prioritization models and team communication tools
- Comfort in suggesting better strategies or pointing out risks in current development efforts
- Depndable organized and equally able to work independently as well as in crossfunctional team environments
Team Player
- Supporting teammates skills and behaviors through development and delivery
- Communication and collaboration with multiple departments and stakeholder
- Creative and analytical thinking with strong problemsolving skills
- Judgment in dealing effectively and diplomatically with government staff
- Ability to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
- Proficient in Sitecore 10.2
- Bachelors degree in UX Web Design Communications Marketing English Journalism or related field
- 3 years of website content writing for a company or institution in a fulltime role with defined projectdriven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots search consoles and helpdesk services
- Proficiency with content tools especially development inventory/auditing and SEO tools
- A portfolio of published online conte
- Industry certification in a fieldrelated discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi
Skill Matrix
Type
Category
Qualification
Description
Competency
Required
Skills
Others
Content marketing
Proficient (46 Years)
No
Skills
Others
Salesforce
Proficient (46 Years)
No
Skills
Others
SEO and analytics
Proficient (46 Years)
No
Skills
Others
Sitecore
Proficient (46 Years)
No
Skills
Others
Web content management systems
Knowledge of content management systems
Proficient (46 Years)
No
Skills
Others
Writing and Editing Skills
Advanced (79 Years)
No
Education
Others
Bachelors Degree
Bachelors degree in Communications Marketing English Journalism or related field
Proficient (46 Years)
No
Skills
Others
Communication skills both verbal and written
Proficient (46 Years)
No
Recruiter Details:
Recruiter Name: Sravani at gsksolutions dot com
Contact Number: Two eight oneSeven six nineOne two six four
About GSK Solutions Inc:
GSK Solutions Inc is a leading information technology (IT) Services Company that specializes in providing complete consulting solutions and staff augmentation to its clients. We provide ontime onbudget and quality service to our clients and consistently meet their expectations. We are known for our superior execution on a sustained basis.
GSK has been in the business of providing both commercial and custom product development services including Information Security Software Development Consulting and IT Audit. GSK implements highly critical and timesensitive projects for their Fortune 500 clients located across the country.
Employment Type
Full Time
Key Skills
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