Director Media

The Director of Media will lead the strategy and development of paid media campaigns to drive awareness and intent for Universals Home Entertainment film and TV releases. This includes managing campaigns across new releases catalog titles and partner content.

The Director will oversee external agencies collaborate with internal and crossdivisional teams and manage department resources including outside partners and publishers.

The ideal candidate is a selfstarter with strong time management and interpersonal skills. They should have a deep understanding of the advertising landscape particularly as it relates to movies television streaming and the convergence of entertainment and technology.

Key responsibilities include developing measurement frameworks to track campaign progress and success creating crosschannel strategies to meet objectives and ensuring seamless execution optimization and analysis. The Director will also supervise a manager and agency team guiding their development and driving the successful execution of campaigns. Additionally the role involves evolving media planning and buying across a multichannel through a datadriven approach.

Responsibilities:

• Lead media strategy for home entertainment releases leveraging consumer insights market trends and key filmspecific factors.
• Oversee endtoend media campaign launches taking full ownership of campaign execution. Develop media plans targeting strategies and collaborate on creative to ensure optimal crosschannel execution all within budget and timeline.
• Collaborate closely with the Brand Marketing team to align media efforts with target audiences driving maximum business impact.
• Establish robust testing and reporting frameworks to measure campaign performance against KPIs utilizing analytics tools for brand lift traffic sales and ROAS reporting.
• Utilize strong analytical skills to interpret data and support decisionmaking with actionable insights.
• Collaborate across planning social/content technology creative and performance media teams to drive informed strategy through insights and learnings.
• Lead planning activation and reporting processes continuously identifying opportunities for innovation and improvement. Develop media mix and detailed targeting for each platform and lead creative conversations for best executions across channels.
• Address queries related to media channels KPIs metrics and performance with strong rational.
• Oversee daily campaign workflows including strategy development ad operations activation optimization and reporting.
• Serve as the primary point of contact ensuring optimal campaign performance as the group lead.
• Assist in establishing best practices to enhance team communication and collaboration.

Qualifications :

Basic Requirements:

• 5 years of experience in media with strong expertise in digital strategy planning programmatic and social platforms (e.g. Meta AdWords Amazon).

Eligibility Requirements:

• Interested candidates must submit a resume/CV online to be considered
• Must have unrestricted work authorization to work in the United States
• Must be willing to work in Universal City CA

Desired Characteristics:

• Collaborative team player: skilled at working across teams (brand creative research agencies) to develop bestinclass campaigns.
• Ability to thrive in a fastpaced environment with excellent organizational and multitasking skills to manage multiple projects effectively.
• Strong knowledge in analytical and data interpretation skills.
• Indepth understanding of media buying and formats across display social and emerging platforms.

Additional Requirements:

Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130000 $140000 (Bonus and longterm incentive eligible)

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .