Identity Security Growth Campaign Manager

CyberArk is seeking an Identity Security Growth Campaign Manager to orchestrate the marketing strategy to improve the growth of our ProductLed Sales selfservice product programs. The Identity Security Growth Campaign Manager is a critical role designing and delivering effective programs to educate the market and drive demand for our solutions worldwide. You will be an integral part of a newly formed crossfunctional PLG team owning the planning and executing of a productled marketing strategy. The ideal candidate is a selfstarter and strategic thinker applying a data driven mindset to developing and executing leading edge marketing programs. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders achieving alignment on goals and cohesive execution of the marketing plan.

This role will report to the Director of Identity Security Campaigns and you will collaborate with crossfunctional teams to devise and implement innovative marketing strategies sought at attracting and retaining selfservice customers boosting revenue and growing CyberArks market share.

• This unique role will require working crossfunctionally to drive impact across every step of the customer journey.
• Work with the wider marketing organization (including but not limited to campaigns web SEO and paid digital) to build out new and integrate with existing acquisition campaigns and experiments to generate user growth.
• Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
• Partner with PMM web automation and product teams to map out selfserve user journeys to enhance selfservice adoption.
• Assist the Product Led Sales team in designing and building a streamlined signup experience.
• Analyze qualitative and quantitative data to identify user actions and engagement rates optimizing onboarding flows accordingly.
• Datadriven mindset with a willingness to experiment. Monitor metrics to pinpoint areas for improvement and explore innovative ways to impact core metrics.
• Align with partner marketing team to ensure marketplace optimizations.

#LIEB1

Qualifications :

• Demonstrated experience (5 years) in growth marketing product led sales product led growth or similar roles. Cybersecurity marketing experience is a plus.
• Strong analytical skills to interpret data derive actionable insights and make datadriven decisions.
• Exceptional communicator comfortable navigating large teams and operating crossfunctionally with stakeholders.
• Experience in B2B SaaS marketing with a deep understanding of campaign creation tools and platforms used across digital tactics.
• Familiarity with the data ecosystem buyer and user personas.
• Extensive handson experience with marketing automation and program collaboration tools: SFDC Marketo 6Sense Demandbase Microsoft Suite PathFactory Uberflip Drift etc. AI marketing tool knowledge is a plus.  
• Knowledge of SEO standard methodologies.
• Thrives in a fastpaced evolving environment.
• Experience in partner marketing and collaborating with Cloud Providers.

Additional Information :

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion creed sex sexual orientation gender identity national origin disability or protected Veteran status.

The salary range for this position is $116000$160000/year plus commissions or discretionary bonus which will be based on the employees performance. Base pay may also vary considerably depending on jobrelated knowledge skills and experience. The compensation package includes a wide range of medical dental vision financial and other benefits.

Remote Work :

No

Employment Type :

Fulltime