Integrated Marketing Lead

As an Integrated Marketing Lead in the Customer Activation and Marketing function you develop holistic marketing plans to drive the acquisition growth and engagement of target customers in Region Americas.  You work crossfunctionally to ensure that these plans are built optimized and implemented across the full customer journey maximizing all channels & touchpoints. You have a strong brand marketing and commercial focus to drive omni sales performance and customer loyalty through close collaboration with key stakeholders regionally and globally.

This hybrid role reports directly to our Regional Customer Planning & Strategy Manager and will be based in New York NY.
 

A Day in the Life

Working at H&M means no two days are ever the same but a typical day will include the following responsibilities*

• Leverage global plans customer data commercial objectives and channel performance data to build omni integrated marketing and communication plans for the region that incorporate media loyalty CRM influencer and PRdriven actions to optimize the customer experience maximize return on investments and drive profitable growth
• Coordinate across channels and channel owners ensuring a cohesive and impactful brand message. Ensure consistent brand experience across both all touchpoints creating unified customer journey across relationship phases in alignment with commercial objectives
• Partner with brand & media insights channel owners and agency partners as needed to drive followup on execution of plans and to formulate any proposed actions needed; partner with controlling and channel owners to optimize budgets and investments based on analysis and recommendations
• Serve as key POC (Point of Contact) to the Omni Sales Team leaders for all marketing planning updates and followups to ensure visibility to the integrated marketing plans and supporting actions
• Serve as a key leader in setting and driving the marketing plans guiding stakeholders to make informed databacked decisions that align with overall business objectives
   

Qualifications :

Who You Are:

• Bachelors degree in Economics Finance Marketing or Statistics
• 8 years of experience across Marketing Customer Insights CRM or Consulting
• Informal leader who can coordinate deliverables and align incentives across teams with a track record of leading crossfunctional teams influencing stakeholders and securing alignment
• Highly organized and detailoriented with the ability to manage multiple priorities and work under tight deadlines
• Able to set clear objectives devise actionable strategies and optimize plans based on data
• Strong project manager with ability to start and manage multiple concurrent workstreams
• Experience working with MMM (Marketing Mix Modeling) and media analytics; experience with influencer marketing a plus
• Excellent communication and presentation skills
• Exceptional analytical and quantitative problemsolving skills
• Experience in integrated marketing at a B2C (BusinesstoConsumer) company
• Familiarity with data management and visualization systems such as Power BI Tableau Google Analytics
• Advanced Microsoft Excel PowerPoint and Word capabilities
• Inclusive positive open to feedback willing to multitask and learn on the job

Additional Information :

Why Youll Love Working at H&M

• We value diverse backgrounds including but not limited to race ethnicity gender age religion sexual orientation and disability
• We pride ourselves on being a valuesdriven organization guided by our 7 unique values that have been part of our success story for over 75 years
• Youll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where youre encouraged to be yourself at work
• You will have access to a large global talent community where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance wellness and family support programs company match  401k paid leave programs and paid time off including a community day to serve your local community
• Youll be able to express your personal style with our employee discount at H&M & Other Stories and COS

Compensation: salary range is $145954 $167851**

*This job posting highlights the most critical responsibilities and requirements of the job and is not allinclusive. There may be additional duties and responsibilities assigned for this job at the companys discretion.

**H&M in good faith has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried Exempt

EEOC Code: PRO

Remote Work :

No

Employment Type :

Fulltime