Test And Targeting Analyst Region South Europe They She He
Test And Targeting Analyst Region South Europe They She He
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Job Description
As a Test and Targeting Analyst you will play a key role in driving customer value and sales by supporting regional markets with targeted customer selections and media strategies. You will work crossfunctionally to optimize omnichannel performance and customercentric initiatives.
Main Responsibilities:
- Customer Selections Segments and Audiences: Support regional markets in selecting the right customer segments and target audiences for various activities using global segment structures (Adobe & SAS) for media rewards and communication channels. Verify segment sizes and relevance to ensure effective targeting.
- Setup of Tests and Followup Results: Assist in setting up the correct test approach for hypotheses from different teams & stakeholders follow up on test results and present findings with actionable recommendations. Continuously learn and apply new testing tools and methods.
- Identify business growth opportunities: Together with Insights & Analytics team members identify business growth opportunities to increase customer lifetime value and profitability through segmentation and hypothesis testing with the final aim of contributing to regional growth.
- Recommend CustomerCentric Commercial & CRM Actions: Analyze marketing performance on a customer and media level seeking for a positive impact on customer lifetime value and profitability having a costconscious mindset.
- Drive the Test and Learn Agenda: Lead the regions test and learn agenda upskill regional teams on testing importance and leverage tools such as MMM and Attribution Models to assess the incrementality of media investments.
- Collaboration with Global and Other Regional Teams: Act as the point of contact for targeting and testing between regional and global teams. Share insights collaborate with global functions and apply targeting strategies to enhance customer relevance and media effectiveness.
Qualifications :
Education
- Bachelors degree in Economics Statistics Engineering or related field. An advanced degree or relevant certifications are advantageous.
Skills & Experience
- Selfmotivated result oriented problem solver with strong business sense to be able to put insights into the right context
- Proficiency in using CRM platforms and familiarity with data analysis and reporting tools.
- Knowledge skills and interest in business and customer analysis
- Strong analytical skills and proficiency in data analysis tools and statistical techniques.
- Proficiency in SQL and experience managing large datasets from multiple data sources.
- Knowledge of Python/R or other programming language.
- Excellent communication and presentation skills to convey analysis findings and recommendations effectively.
- Ability to translate insights into actionable strategies and support crossfunctional teams in decisionmaking with the ability to drive recommendations through to key stakeholders.
- Detailoriented with the ability to manage multiple projects and deadlines.
- Understanding of customer journey mapping and customer experience principles.
- Proven experience (typically 3 years) in CRM management customer analytics or related roles.
- Experience working in PowerBI Tableau or other data visualization tool is highly meriting
- Experience with creating and maintaining strong working relationships with people from different business functions
- Meriting competence within digital/tech and omni ways of working
Additional Information :
This is a fulltime position and will be based in Barcelona.
If you feel that your experience skills and ambitions align with this position please apply no later than Monday 29/12/2024.
We look forward to receiving your application.
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race gender gender identity sexual orientation ethnicity religion national origin disability or age.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
