Assistant Digital Marketing Manager

Leading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio

IM Malaysia would like to invite suitable candidates to apply for the above position. In this role the ideal candidate will possess wellrounded experience and skills in direct marketing digital marketing and other form of promotion and communication for B2B Events

If you have a passion for digital marketing and events IM Malaysia provides an opportunity to further develop your skills and careering emerging ASEAN markets

You will play an important role to:

• Develop digital  and performance marketing strategies and take lead to implement the marketing campaigns to promote the trade shows
• Partner with sales project and marketing team to work out effective marketing campaigns to engage audiences and undertake campaign planning and execution for multichannel and cross device marketing by proposition to deliver campaign metrics
• Translate marketing strategies into practical campaign execution metrics including acquisition targets customer engagement and retention targets brand awareness and new proposition development and other innovation goals
• Develop of new initiatives to engage with established and new audience segments and support the growth of both existing and new brands in the event portfolio
• Develop content strategy with wider marketing and related teams (e.g. Creative) to define specific content customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Manage processes and platforms to ensure appropriate visibility and tracking of multichannel conversion and channel attribution
• Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
• Manage budgets for specific campaigns and optimises spend according to metrics
• Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results experiences and performance

Qualifications :

• Bachelors Degree in Business Communications or Marketing discipline or equivalent years of practical relevant experience
• Min 4 years and above of experience in leading/ executing B2B marketing campaigns including organic and paid campaigns for projects/ events/ products
• Experience in performance marketing is an advantage
• Effective knowledge and experience in web channel social media web analytics emails marketing system database management system
• Excellent verbal and written communications skills
• Creative mindset towards designing and content creation
• Possess a knack for multitasking and take pride in flawless work
• Dynamic team player and strong leadership

Additional Information :

We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed.  As such Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law. 

Remote Work :

No

Employment Type :

Fulltime