Marketing Manager
Posted on :
26-12-2024
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
26-12-2024
Job Description
- Work within ahighly dynamic businesswiththe energy and style of a startup
- Be part ofbuilding a businessthat islaunching new products and eventsat scale
- Grab an opportunity to accelerate your career and make a real impact
KEY RESPONSIBILITIES:
- Ownership and accountability for marketing strategy including planning implementation management and optimisation for both inbound and outbound marketing campaigns.
- Delivers on strategic KPIs by driving online traffic leads and conversions with the ability to present these ongoing results in regular updates.
- Understands our visitor and exhibitors digital behaviour through continual testing and reporting on channel and campaign performance in order to optimise plans. This will include using Adobe Analytics Google Analytics and other thirdparty platforms to spot issues and opportunities.
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendorspecific dashboards Google Analytics and marketing analytics reports.
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cuttingedge digital campaigns.
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle in accordance to the unique digital trends and platforms of various international markets.
- Collaborate with content marketing and blog contributors to create highquality content around important relevant terms.
- Manage and improve organic search engine performance and goalsetting based on clickthrough rates traffic and conversions.
- Design and implementation of testing and optimisation strategies (including A/B testing landing pages and CTAs).
LEADERSHIP
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs event and divisional strategy.
- Line manages digital marketer/s in order to successfully implement campaign strategies.
- Provide guidance feedback and inspiration to line reports.
- Reflect the highperformance culture of the marketing team.
ANALYSIS & INSIGHT
- Monitor campaign performances by producing relevant and timely reports.
- Recommend changes to campaign execution based on data insights.
- Identify trends and insights and optimize spend and performance based on the insights.
- Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.
PLANNING & CAMPAIGN MANAGEMENT
- Work with the marketing team to plan marketing campaigns to meet strategic objectives visitor attendance exhibitor acquisition.
- Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules Gantt charts Time & Action Plans Content Calendars Budget Trackers).
- Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.
MARKETING EXECUTION
- Work with marketers to identify the target universe and key segments within the target universe
- Assist with the development of personas value propositions and messaging for each of the key segments for each product
- Ensure that timely relevant communications are sent through a full mix of digital channels and are optimised for each channel
- Significant experience in a digital marketing role to manager level
- Experience in using Eloqua Adobe Analytics and Adobe Target
- Analytical and questioning mindset
- Solid experience of A/B web and email testing
- PPC and SEO experience
- Excellent time keeper with ability to juggle multiple projects
- Selfmotivating with strong ability to work both on independent projects and projects involving many stakeholders
- Proven experience of hitting digital channel KPIs
- Passion for digital marketing
- Ability to communicate ideas clearly effectively and persuasively
- Database development and growth including segmentation and personalisation
- Deadline and target driven
Qualifications :
- Minimum of 5 years experience as Marketing Manager
- Bachelors Degree or equivalent experience
Background Knowledge Skills & Experience
- Thorough understanding & experience of digital (PPC SEO online advertising) and direct marketing.
- Database development and growth including segmentation / advanced targeting.
- Building relationships with partners and stakeholders.
- Analytical and questioning mindset.
- Significant exposure to design and print suppliers / agencies.
- Strong copywriting skills.
- Deadline and target driven.
- Experience of working in a pressurised environment.
- Excellent verbal and written communication skills. In Both English & Arabic
- Proficient in the use of MS Office including intermediate/advanced PowerPoint Word and Excel.
- Technology savvy. Able to quickly adopt and work with new technology solutions.
Desirable
- Experience of using marketing automation technology (preferably Eloqua).
- Experience of working with CMS platforms (but coding knowledge not required).
- Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
- Formal business/marketing higher education qualification.
- Experience using Eloqua and/or Adobe Experience Manager.
- Events marketing experience.
Additional Information :
Core Benefits:
- Medical Insurance for individual and family
- Annual leave 25 days or 28 days (for senior managers)
- Manager and above School fees contribution 40000 SAR per child per year up to a max of three children
- Wellbeing Benefits
- Remote working on Sundays
- Working anywhere 1 month every year or for senior managers and above 2 months every year
- Family visa costs* (up to a max of three children)
- Individual annual flight allowance* (Expat only)
International Relocation Package*:
- Paid flight to Riyadh (for you and your dependents)
- 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
- SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
Local Relocation Package*:
- Paid flight to Riyadh (for you and your dependents)
- 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
- SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
*If eligible
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
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