Sponsorship Director - Fan Expo East Coast Preferred
Sponsorship Director - Fan Expo East Coast Preferred
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Salary Not Disclosed
1 Vacancy
Job Description
The Sponsorship Director is responsible for dedicating the time effort and creativity needed to successfully plan develop implement and optimize commercial sponsorship programs for Fan Expo HQ events worldwide. This role encompasses all aspects of sponsorship including planning sales relationshipbuilding contract negotiation activation management and client relations.
The Director will focus on identifying growth opportunities and securing new sponsorships to drive revenue. The ideal candidate will have demonstrated experience in consumer and/or pop culture exhibition events with a strong background in strategic sponsorship development.
Responsibilities
Establish and maintain positive relationships
Serve as the representative for the North American portfolio building strong relationships with sponsors exhibitors vendors contractors and community business contacts.
Develop and deliver a comprehensive sponsorship sales plan
Identify potential exhibitors and sponsors and create a compelling sponsorship prospectus.
Represent Fan Expo HQ at key events
Attend critical functions shows onsite events and other opportunities to foster the right relationships and identify new revenue streams.
Build a sponsorship spectrum
Identify potential sponsors and create targeted opportunities to engage them.
Negotiate sponsorship terms
Finalize pricing deliverables activation plans and contract details with sponsors.
Execute activation plans
Create and implement operational plans for sponsor activations in collaboration with internal and external partners.
Create customized sponsorship packages
Develop sponsorship tiers offering branding opportunities event access marketing exposure and exclusive experiences.
Monitor sponsorship performance
Track key metrics generate performance reports and adjust strategies as needed. Manage the sponsorship budget forecast revenue track expenses and ensure profitability.
Collaborate with marketing
Promote sponsorship opportunities and showcase sponsor benefits through marketing materials and communications.
Lead the sponsorship team
Manage the sponsorship team overseeing booth sales and exhibitor recruitment.
Key Dimensions
Strategic Planning
- Gather and analyze data from previous activities and results.
- Redefine goals and objectives based on current trends market conditions and competition.
- Determine nearterm priorities and resource allocations in line with longterm objectives.
- Provide guidance for developing a marketing plan that reflects priorities partner resources and budgets.
Sponsorship
- Oversee the sponsorship program and manage the team responsible for booth sales and exhibitor recruitment.
- Identify new markets and business opportunities to increase sales and attract new exhibitors.
- Assess sponsorship opportunities and activation ideas.
- Meet with sponsor representatives as needed.
- Create sponsorship contracts and ensure obligations and activations are fulfilled.
- Manage onsite sponsor presence including space allocation design technical services and logistics.
Further Information:
- Salary range: $125000 to $150000 plus uncapped commission.
- This job posting will close on December 31 2024.
Qualifications :
- Demonstrated experience leading and developing highperforming sales teams particularly in event sales sponsorships or exhibitions.
- Strong background in businesstoconsumer (B2C) event sales particularly in industries related to events exhibitions or sponsorships.
- Indepth understanding of event planning trade shows or pop culture exhibitions including logistics and operations.
- Expertise in managing longterm client relationships and ensuring client satisfaction and retention.
- Ability to develop and implement comprehensive sales strategies to drive revenue growth and achieve targets.
- Experience using Customer Relationship Management (CRM) tools (e.g. Salesforce HubSpot) to manage sales pipelines and client relationships.
- Skilled in creating and managing budgets with experience in revenue forecasting and expense tracking.
- Flexibility to work evenings and weekends during event hours when required.
Additional Information :
Why work at Informa
Employee experience is very important to us at Informa. On top of joining a supportive diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns.
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves.
- Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Competitive benefits including a 401k match parental leave and an ESPP offering company shares at a minimum 15% discount.
- Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more.
- Recognition for great work with global awards and kudos programs.
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here
See how Informa handles your personal data when you apply for a job here.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
