Event Marketing Manager
Event Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
What were looking for:
As a key role on the event development team you will work with theDirector Event Development and show teams to create manage and execute event marketing plans for new and existing international The Battery Show events through digital and traditional channels. This new role offers an exciting opportunity to support the growth of The Battery Show portfolio with the focus in the Middle East and Asia. The right candidate will have high organizational skills an eye for detail be willing to create new strategies strong communication skills both written and verbal and be passionate about delivering excellence for Informa Markets internal and external customers.
Role Accountability and Duties:
- Collaborate with the Director local teams and partner colleagues in other Informa regions to develop and execute collaborative marketing campaigns
- Content sales and marketing teams to determine the marketing strategy for show brands and ensure alignment with portfolio and event goals
- Create manage develop and produce branding attendee and exhibitor promotional campaigns
- Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the events objectives and KPIs
- Responsibility for tactical execution of marketing campaigns
- Partner with the central marketing team to ensure IMEs event presence and experiences bring the show brands to life and align with business priorities and event messaging
- Partner with crossfunctional teams to develop themes ideas concepts and schedules: sales event management digital marketing graphics email deployment web development data operations and conference
- Work closely with other marketers within the portfolio of The Battery Show to ensure a consistent brand experience
- Oversee the development and production of digital and printed collateral for inperson and virtual events
- Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
- Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
- Website content and ensuring accuracy and timeliness of information
- Manage marketing costs and budgets
- Postshow analysis of marketing campaigns including the coordination of postshow surveys
- Ability to travel and work across time zones
Qualifications :
What you bring to the team:
- Minimum of 3 years of marketing experience in a trade show or events environment
- Experience working with international teams in different global markets
- A solid understanding of SEO PPC and social media
- Influencer marketing experience is desirable
- High level of creativity and ability to think outside the box to develop innovative marketing strategies.
- Exceptional organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
- Ability to thrive in a fastpaced deadlinedriven environment and work effectively both independently and as part of a team.
- Ability to develop and manage budgets and multiple project timelines
- Excellent written and verbal communication skills. Copy writing and editing experience a must
- Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua Wrike
- Analytics Experience (Google Analytics or Adobe Analytics preferred)
- Proficiency in Microsoft Office
- Knowledge of Adobe Creative Suite and HTML is a plus
- The pay range for this position is $70000 $80000depending on experience
- This posting will expire on January 8 2025.
Additional Information :
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
- Recognition for great work with global awards and kudos programs
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
