Head of Brand Content
Head of Brand Content
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Job Description
We are seeking an exceptional Head of Brand & Content to join our team in Melbourne. the Head of Brand and Content is a newly created key strategic role responsible for shaping and strengthening our brand. This role involves developing and executing a unified brand strategy across all platforms building a compelling content ecosystem and leading a team to deliver impactful campaigns. It also supports our 1HCA transformation by integrating brands crossselling products and services and creating a seamless client experience. You will collaborate closely with the Head of Digital Marketing to align brand and digital strategies ensuring maximum reach and engagement.
Key responsibilities include:
Develop and execute a brand strategy aligned with the companys vision and values across all markets and channels.
Drive brand differentiation by ensuring USPs are clear engaging and resonate with target audiences.
Oversee and enforce brand guidelines to maintain consistency across all touch points.
Create and implement a content strategy that drives engagement loyalty and supports business goals.
Work with the Head of Digital Marketing to align content with digital strategies and maximize impact.
Manage the creation and distribution of highquality content including articles digital assets and videos.
Lead and develop a team of content creators and brand strategists.
Collaborate with Executive General Managers to share strategies and performance insights regularly.
Partner with Product Sales and Customer Service teams to ensure consistent branding and messaging.
Build strong relationships with agencies creative partners and influencers to expand brand reach.
Set KPIs to measure brand health and content performance using insights to optimize strategies.
Monitor market trends consumer behavior and competitors to adapt brand and content initiatives.
Qualifications :
What you will bring to the role:
- Bachelors degree in Marketing Communications Journalism or a related field; MBA or relevant masters degree is a plus.
- Proven experience (5 years) in brand management content strategy or a similar role within a complex organisation.
- Demonstrated success in developing and executing brand strategies that drive growth and engagement.
- Strong leadership skills with experience managing and inspiring a creative team.
- Excellent written and verbal communication skills with a flair for storytelling and brand building.
- Datadriven approach with experience in using analytics to drive decisions and improve performance.
Additional Information :
About HCA:
Healthcare Australia (HCA) is Australias largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing community allied and Crisis Response Management sectors in all States of Australia.
Our Benefits:
- PeopleCentric Culture: Experience a workplace where people are at the heart of everything we do guided by our core values.
- HighQuality Product: Work with a topnotch product ensuring your efforts are backed by excellence
- Supportive Team: Thrive in a closeknit friendly and supportive team environment
- Continuous Development: Benefit from ongoing training and support with access to an education allowance to nurture your skills and career
- Hybrid Work: Enjoy flexible hybrid working conditions that empower worklife balance
- Generous Leave: Access extra leave (conditions apply) to recharge and rejuvenate and a day off for your birthday
Our Culture:
We are a team working together we never forget that were peoplefocused. We respect human relationships and aim to make a big difference in peoples lives across the country. We embrace a culture of inclusivity and we align our actions with Our Values:
We are accountable We care We are team players We are leaders We understand your needs
Working for HCA will put you in a strategic position with opportunities for career growth and development along with financial and nonfinancial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.
This is an opportunity to make your mark within a friendly supportive and growing organisation. Please apply with your current CV and cover Letter.
At HCA we are committed to embracing diversity and committed to providing a safe working environment.
To learn more about HCA:
Only short listed candidates will be contacted
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
