Head of Digital Marketing
Head of Digital Marketing
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Job Description
The Head of Digital Marketing will drive HCAs digital strategy enhancing online visibility and delivering measurable results across all channels.
This role oversees website optimization digital advertising and SEO ensuring alignment with the brand strategy and supporting the 1HCA transformation to create a seamless client experience and drive crossbrand synergies.
Working closely with the Head of Brand and Content this position leverages datadriven insights and innovative campaigns to shape HCAs digital presence and accelerate growth.
Key Responsibilities include:
- Develop and execute a comprehensive digital marketing strategy aligned with business goals and ROI targets.
- Oversee digital channels including SEO SEM paid media social media email marketing and analytics.
- Drive acquisition retention and conversion through performance marketing campaigns.
- Partner with the Head of Brand and Content to ensure cohesive messaging across all touchpoints.
- Manage relationships with external agencies vendors and technology partners.
- Leverage analytics to measure campaign success identify opportunities and optimize strategies.
- Implement continuous improvements using A/B testing segmentation and personalization.
- Lead and mentor the digital marketing team fostering innovation and high performance.
- Stay updated on trends and emerging technologies to maintain a competitive edge.
- Advocate for customercentric digital marketing practices across the organization.
Qualifications :
- Bachelors degree in Marketing Digital Media or a related field; MBA or relevant masters degree is a plus.
- 5 years of experience in digital marketing with a proven track record of driving growth in a multiproduct multiservice organization.
- Expertise in digital channels including SEO SEM social media email marketing and analytics tools (Google Analytics Adobe Analytics etc.).
- Strong understanding of performance marketing conversion optimization and digital advertising.
- Experience with datadriven decisionmaking setting KPIs and using insights to inform strategy.
- Excellent leadership skills with experience managing and developing highperforming digital teams.
- Exceptional communication skills with the ability to translate complex data into actionable insights and strategic recommendations.
Additional Information :
About HCA:
Healthcare Australia (HCA) is Australias largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing community allied and Crisis Response Management sectors in all States of Australia.
Our Benefits:
- PeopleCentric Culture: Experience a workplace where people are at the heart of everything we do guided by our core values.
- HighQuality Product: Work with a topnotch product ensuring your efforts are backed by excellence
- Supportive Team: Thrive in a closeknit friendly and supportive team environment
- Continuous Development: Benefit from ongoing training and support with access to an education allowance to nurture your skills and career
- Hybrid Work: Enjoy flexible hybrid working conditions that empower worklife balance
- Generous Leave: Access extra leave (conditions apply) to recharge and rejuvenate and a day off for your birthday
Our Culture:
We are a team working together we never forget that were peoplefocused. We respect human relationships and aim to make a big difference in peoples lives across the country. We embrace a culture of inclusivity and we align our actions with Our Values:
We are accountable We care We are team players We are leaders We understand your needs
Working for HCA will put you in a strategic position with opportunities for career growth and development along with financial and nonfinancial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.
This is an opportunity to make your mark within a friendly supportive and growing organisation. Please apply with your current CV and cover Letter.
Applications close 13th December
At HCA we are committed to embracing diversity and committed to providing a safe working environment.
To learn more about HCA:
Only short listed candidates will be contacted
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
