drjobs Sr Consumer Marketplace Insights Manager

Sr Consumer Marketplace Insights Manager

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1 Vacancy
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Job Location drjobs

Carlsbad, CA - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Reporting to the Senior Director Consumer and Marketplace Insights you will be help build a strong insights foundation for Vuori by overseeing the development implementation and education of different insights workstreams. You will be a consumer advocate ensuring the voice of the consumer is fully represented to help the business maximize global performance and secure the longterm health of the brand.


Qualifications :

What youll get to do: 

  • Monitor and evaluate competitive landscape industry trends and shifts in consumer behavior to provide strategic recommendations and identify new opportunities for growth
  • Develop manage and embed key foundational tools such as brand equity tracking shopper journey studies consumer focus groups/immersions from conception to completion to create datadriven and actionable insights
  • Build upon our consumer segmentation bringing segments to life and embedding learnings across various functions to drive commercial output
  • Serve as a trusted advisor to internal stakeholders presenting findings in a clear and compelling manner and providing insights that guide business strategies in marketing and other functions (e.g. merchandising retail etc.)
  • Identify opportunities to integrate new and existing data sources into cohesive insights that enable consumer centricity and support short and longrange planning
  • Foster a consumercentric culture by identifying new opportunities to embed or enhance consumer and marketplace insights within the GoToMarket (GTM) process

Who you are: 

  • 10 years in managing and developing consumer insights to inform strategic and tactical business decisions
  • Demonstrated experience in designing and leveraging a range of qualitative and quantitative research methodologies with minimal supervision
  • Exceptional verbal and written communication skills
  • Deep intellectual curiosity creativity and a passion for problemsolving
  • Strong commitment to understanding and serving the Vuori consumer
  • Excellent Analytical skills and strategic mindset
  • Ability to present insights with confidence and objectively represent the consumer in meetings with business partners
  • Strong interpersonal skills including a positive cooperative attitude both inside and outside the department
  • Experienced in managing and partnering with multiple research suppliers
  • Demonstrated prior experience with trend identification
  • Proven experience with global research and GoToMarket (GTM) integration
  • Comfortable working independently as well as with dynamic crossfunctional teams
  • Must be able to time manage effectively be flexible and juggle multiple projects and priorities


Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees; 

  • Health Insurance 
  • Pension Scheme 
  • Generous Vuori Discount & Industry Perks 
  • Paid Time Off  
  • Wellness & Fitness benefits 

The salary range for this role is $155000 per year $175000 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

About Company

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