Senior SEM Specialist India - Remote
Senior SEM Specialist India - Remote
Posted on :
26-12-2024
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1 Vacancy
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Job Description
Responsibilities:
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accountsthis will bring variety in the role while challenging as a result of a busy workload and tight deadlines.
- Maintain and monitor keyword bids audience targeting account daily and monthly budgets impression share quality score and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets algin campaign goals and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and audience opportunities campaign structuring targeting DSA Pmax and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data driven analysis insights identify opportunities making recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (SEO Social Native Data) to achieve desired goals.
- Welcome new starters to the team mentor junior team members through training regular meetings and feedback.
Professional Competencies:
- Passion for Search and digital marketing.
- A detailed knowledge of PPC best approaches principles and standards.
- A good understanding of how PPC fits in to the wider area of digital marketing
- Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multitask in a deadline driven atmosphere.
- Proven experience in training or mentoring junior staff
Professional Skills & Qualifications
- Proven 5 years of experience in Performance marketing creating managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification a plus
- Strong analytical skills
- Ability to think creatively
- Excellent attention to detail
- Strong relationship building skills
- Ability to think strategically and develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency in managing moderate to large scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics
- Experience using an automated bidding platform such as Search Ads 360 Kenshoo Marin a plus.
- Experience working with paid search tools to analyze and audit performance such as SEM Rush Google search console.
- Proven experience in using smart bidding strategies (tROAS tCPA maximize conversion maximize conversion value).
Perks:
- Day off on the 3rd Friday of every month (one long weekend each month)
- Monthly Wellness Reimbursement Program to promote health wellbeing
- Monthly Office Commutation Reimbursement Program
- Paid paternity and maternity leaves
- Group Medical Insurance
- Group Term Life Insurance (2.5X of the CTC)
- Group Personal Accident Insurance (3 X of the CTC)
Qualifications :
Proven 5 years of experience in Performance marketing creating managing and executing paid search campaigns on Google and Bing ads
Additional Information :
It will be a plus if you know the basics of Python ETL AWS Concepts SQL
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Key Skills
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