Senior Marketing Manager Hybrid

The Role

We are seeking an experienced and dynamic Senior Marketing Manager to lead the marketing efforts for our B2B conferences. The ideal candidate will have a strong background in planning executing and optimising medium and largescale industry conferences/ confex with a focus on driving brand awareness data growth delivering scaled delegate audiences and revenues as well as generating leads and creating exceptional experiences for both attendees and sponsors. This role requires a strategic thinker with handson experience in B2B event marketing excellent project and team management skills and a passion for delivering highimpact resultsdriven conferences. 

Event Strategy Development: 

• Develop and implement B2B conference marketing strategies that align with company objectives industry trends and audience needs focusing on lead generation brand positioning and customer engagement. 

• Create and execute a robust data strategy to support event growth goals driving audience engagement and conversion to delegates and subscribers. 

• Collaborate with the subscriptions marketing team to maximize conversion crosssell event delegates and subscribers and build contentdriven 365 marketing campaigns. 

• Market Research: Conduct thorough research to identify potential clients key decisionmakers and influencers within the exhibition sectors. 

 Marketing Campaign Management: 

• Plan execute and optimise integrated marketing campaigns across multiple channels including digital email social media content SEO/SEM and events. 

• Collaborate with crossfunctional teams (sales product design etc.) to ensure consistency of messaging and seamless execution of campaigns. 

• Manage the endtoend process of campaign development from concept and planning through execution and postcampaign analysis. 

• Campaign Strategy: Develop operational plans for campaigns including detailed timelines budget tracking and resource allocation 

• Audience Growth: Focus on the growth of Known Engaged and Marketable audiences tracking progress against targets. 

Collaboration and Leadership  

• Lead mentor and develop marketing team members fostering a collaborative resultsdriven environment. 

• Provide direction and guidance to junior team members on campaign execution performance analysis and skill development. 

• Performance Culture: Foster a highperformance marketing culture ensuring marketing campaigns are aligned with business priorities and executed on time and within budget. 

Analysis & Insight: 

• Campaign Reporting: Produce monthly reports on campaign effectiveness and YOY booking curves changes in customer booking patterns key growth customer groups etc highlighting the effectiveness of campaigns and suggesting adjustments based on data insights. 

• Trend Analysis: Analyse trends in campaign performance over time providing actionable insights to improve future campaigns. 

• Data Governance: Work with internal teams to ensure compliance with data management and governance policies. 

• Forecast; Provide accurate weekly and monthly delegate revenue and number forecasts  

  Customer and Market Insights: 

• Utilise customer data and insights to segment audiences and personalise marketing efforts for better engagement and conversion. 

• Monitor competitor activities and conduct SWOT analysis to refine marketing strategies and tactics. 

• Conduct customer feedback surveys focus groups and interviews to inform marketing efforts and improve the customer experience. 

Digital Marketing and Innovation: 

• Stay updated on the latest trends in digital marketing including social media content marketing SEO paid advertising and marketing automation. 

• Leverage new tools and technologies to drive innovation and improve marketing efficiency. 

Planning & Campaign Execution: 

• Develop and manage marketing budgets ensuring accurate financial tracking and resource allocation. 

• Coordinate with external suppliers and agencies to execute multichannel campaigns including email SEO web and social media. 

• Collaborate with the Senior Marketing Operations Manager to optimize website strategies for lead generation and relevant traffic. 

• Identify target audiences and create tailored marketing campaigns ensuring alignment with brand objectives and effective audience segmentation. 

• Optimize campaigns using Conversion Rate Optimization (CRO) strategies and ensure brand consistency across all marketing materials. 

Qualifications :

We recruit talented dynamic people with diverse backgrounds and experiences all united by a belief in our mission to provide the worlds leading and most trusted price reporting events and intelligence service for the markets we serve. Were proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace where everyone feels able to participate and contribute meaningfully.

If you are openminded curious resilient solutionsoriented and committed to promoting equality then read on...

KNOWLEDGE EXPERIENCE AND SKILLS

We are looking for an individual who is highly motivated driven and have a passion to be part of a fastpaced successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

• Experience: 5 years of experience in marketing with at least 2 years in a sponsorship or exhibitorfocused marketing role. Experience in the B2B event sector is a plus. 

• Lead Generation & Automation: Strong knowledge of lead generation techniques and experience with marketing automation platforms (e.g. Salesforce Marketo). 

• Digital Marketing Expertise: Proficient in digital marketing tools (email marketing SEM Google Analytics) and data analytics. 

• Communication & Collaboration: Excellent communication and collaboration skills with the ability to manage crossfunctional teams and stakeholders 

• Project Management: Strong project management skills including experience in budget management timeline adherence and resource allocation. 

• Strategic & DataDriven: Ability to think strategically solve problems and make datadriven decisions to optimize campaign effectiveness. 

• Creative Campaign Development: Creative and innovative in designing campaigns that drive engagement and ROI across multiple channels. 

• Event & Marketing Experience: Proven experience in event marketing particularly within exhibitions conferences or similar sectors with a focus on driving qualified leads. 

• Education: Bachelors degree in Marketing Business or related field. Advanced degree or certifications in marketing preferred. 

If youre excited about the role but your experience skills or qualifications dont perfectly align we encourage you to apply anyway.

Additional Information :

Our Values

Fastmarkets people come from all different walks of life. Its this mix of brilliant personalities experiences and insights that gives us that warm open and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are there are six things we all have in common and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have our values are key to what makes our culture unique. They reflect who each of us are and theyre embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customercentric in all that we do
   
• COLLABORATIVE. We are collaborative able to work across teams and capitalise on the diversity of intellect perspectives and experiences.

Youve read a little about us now its over to you!

If you like what youve read so far and think you can see yourself as a Fastmarkets person its time to fill in your application form. This form is an important part of the selection process: its used to determine whether or not youll be chosen to have an interview and acts as a basis for the questions well ask you on the day.

Its vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why youre great.

Remote Work :

No

Employment Type :

Fulltime