Demand Generation Manger
Demand Generation Manger
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Job Description
As a Demand Generation Manger you will take ownership of designing and implementing demand generation strategies working crossfunctionally with sales and marketing teams to achieve company growth objectives. You will be a strategic thinker with a resultsoriented mindset actively contributing to the success of BlueOptimas marketing initiatives while honing expertise across all facets of the role.
Key Responsibilities:
Strategy Execution and Development:
- Develop and refine demand generation strategies with input from leadership and peers.
- Execute campaigns across multiple channels leveraging analytics to inform optimisation.
Campaign Oversight:
- Lead the planning and delivery of targeted campaigns ensuring alignment with sales goals.
- Collaborate on content development digital advertising and event marketing to drive engagement.
Collaboration and Enablement:
- Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops.
- Facilitate knowledgesharing sessions to align marketing efforts with sales objectives.
Lead Management:
- Monitor and improve the marketingtosales lead flow including lead scoring and nurturing.
- Regularly analyse funnel metrics and recommend strategies for improvement.
Technology Utilization:
- Actively manage marketing tools and platforms identifying areas for better utilisation.
- Provide recommendations for MarTech stack enhancements.
Leadership and Mentorship:
- Guide team members on project execution and skills development.
- Act as a role model for collaboration accountability and continuous improvement.
Qualifications :
- Substantial experience in demand generation or related marketing roles ideally in an enterprise B2B context.
- Strong understanding of lead generation marketing funnels and sales alignment.
- Proficiency with marketing technologies (e.g. CRM marketing automation tools).
- Proven ability to analyse and optimise campaign performance using datadriven insights.
- Skilled communicator with the ability to collaborate across teams and functions.
Growth Opportunities:
- Expand expertise across the full scope of demand generation building toward managing the entire function.
- Play a key role in scaling BlueOptimas marketing efforts and contributing to company growth.
Additional Information :
Why join our team
Culture and Growth:
- Global team with a creative innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the companys success.
- Freedom to create your own success story in a high performance environment.
- Training programs and Personal Development Plans for each employee
Benefits:
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home 2 days remote a week
- Flexible Work from Long Distance 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Salary : 5060K Annual Based on Experience
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
