Head of Demand Generation
Head of Demand Generation
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Job Description
The Head of Demand Generation will be pivotal in shaping BlueOptimas marketing strategy and driving scalable growth. This leader will collaborate closely with the Sales Development Representative (SDR) and outbound sales functions to create and execute demandgeneration initiatives that attract engage and convert target audiences into highquality leads and opportunities.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive demand generation strategy aligned with company goals and sales targets.
- Identify and prioritise key marketing channels to maximise lead acquisition and nurture conversion rates.
Campaign Management:
- Plan execute and optimise multichannel marketing campaigns including email marketing paid media content marketing webinars and events.
- Leverage data analytics to track measure and optimise the effectiveness of campaigns.
Collaboration and Alignment:
- Partner closely with SDRs and outbound sales teams to ensure seamless lead handoffs and followups.
- Align marketing campaigns with sales objectives and feedback to refine targeting and messaging.
Lead Generation and Nurturing:
- Design and manage lead scoring and nurturing programs to improve the quality of leads passed to sales.
- Monitor and enhance the performance of inbound and outbound marketing funnels.
Technology and Tools:
- Oversee the implementation and utilisation of marketing technologies (e.g. CRM marketing automation platforms).
- Continuously assess and refine the MarTech stack for improved efficiency and effectiveness.
Leadership and Team Building:
- Build and grow then lead and mentor the demand generation team fostering a culture of innovation and accountability.
- Collaborate crossfunctionally to amplify the impact of marketing initiatives.
Qualifications :
- Proven experience in demand generation or a related marketing leadership role ideally in the SaaS or tech industry.
- Strong understanding of B2B marketing sales processes and revenue generation.
- Handson experience with CRM (e.g. Salesforce) and marketing automation tools (e.g. HubSpot Marketo).
- Excellent analytical skills and a datadriven approach to decisionmaking.
- Exceptional communication and collaboration skills.
Additional Information :
Why join our team
Culture and Growth:
- Global team with a creative innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the companys success.
- Freedom to create your own success story in a high performance environment.
- Training programs and Personal Development Plans for each employee
Benefits:
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home 2 days remote a week
- Flexible Work from Long Distance 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Salary: Base 75K 92K GBP( Based on Experience) OTE up to 15K
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
