Sr Manager Digital Marketing

• Act as subject matter expert for our social and YouTube paid media strategy and execution 
• Partner with ourMarketing Team to understand underlying business objectives and set media KPIs 
• Contribute to brainstorming and crossdepartment planning 
• Determine budgets targeting timing and other elements of digital campaign planning 
• Develop and manage digital marketing plans for paid social platforms and YouTube 
• Present plans to internal constituents and the Marketing Team 
• Manage timelines for planning and coordinate with Marketing Project Management and Creative for asset delivery 
• Communicate any needs with Ad Ops or other specialists (for tagging optimization set up) 
• Ensure best practices when building and testing campaigns 
• Optimize campaigns and test strategies to drive performance and learnings 
• Analyze and report on campaign results 
• Track all spending and validate media partner invoices 
• Problem solve with our media vendor platforms 
• Keep the team abreast of changes to social platform offerings and functionality with a strong eye to how they impact paid/amplification opportunities 
• Proactively research the latest digital trends that affect digital marketing attend industry seminars 
• Actively contribute to the development of the agencys culture and standards of quality 

Qualifications :

• Proven understanding of how to plan develop execute and optimize paid digital campaigns using social platforms YouTube and LinkedIn  
• Active usage and native understanding of the mentioned digital platforms 
• Strong understanding of Facebook Ads Manager Google Ads (video and search) and social media management platforms like Hootsuite 
• Experience with campaigns builds on other platforms such as Pinterest TikTok Snap and LinkedIn 
• Experience with GA/GTM for campaign optimization/tracking 
• Past experience with testing/measurement on the platforms 
• Data analysis and Excel proficiency a must 
• Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within the agency and directly to clients 
• Knowledge of organic platforms especially as they relate to paid amplification 
• Dependability flexibility and resourcefulness 
• Sense of ownership and responsibility for your brands 
• Dedication to the details 
• Passion for continued learning and improvement 
• Handson experience with GTM and Google Analytics a plus 
• Understanding of community management/social listening and aligned tools (e.g.Talkwalker) a plus 
• Facebook Blueprint and other social certifications a plus 
• Knowledge of SEM/SEO and Email a plus 
• Bachelors degree with a focus on Marketing Communications or Business 

Pay Range: $100000 $110000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information :

• Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of ondemand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Wonderful Agency is the fullservice inhouse advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television web print outdoor POS mobile and social media) Wonderful Agency builds consumer awareness and relevance across The Wonderful Companys brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms while offering an environment that is far more entrepreneurial and fastpaced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners business unit leadership legal strategy and other key stakeholders.

The Wonderful Company a successful fastgrowing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit

To learn more about The Wonderful Company its products and its core values please visit wonderful.com or follow The Wonderful Company on LinkedIn Facebook Instagram and Twitter. To learn more about The Wonderful Companys corporate social responsibility impact visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.

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