e-Commerce Digital Marketing Specialist
e-Commerce Digital Marketing Specialist
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1 Vacancy
Job Description
- Codevelop and implement comprehensive digital marketing strategies to drive traffic engagement and conversions online including Amazon Instacart and multiple grocery retailer.com websites such as Walmart.com
- Plan create and optimize paid media campaigns maintaining budgets and key metrics
- Analyze campaign performance data keeping dashboards updated and providing actionable insights to drive traffic increase conversions and maximize ROI
- Monitor analyze and report on KPIs & Insights and present to leadership team on findings to help make build strategy
- Use brand and sales data to inform digital strategies and ensure they are compliant with the specific retailer and cohesive with the brand and media plans
- Conduct keyword research competitive analysis and tracking to inform and refine ad strategies
- Maintain campaign calendars ad budgets payments creative assets and approvals and to be able to bring all the parts together to deliver within deadlines
- Collaborate with crossfunctional partners including brand sales trade marketing media the creative agency and the legal compliance team.
Qualifications :
- Experience with multiple ad portals such as Amazon Advertising Walmart Connect Target Roundel Criteo etc. Experience with research and data insight tools such as Helium 10 and Google Analytics would also be of benefit.
- Bachelors Degree in a related field required. Masters level a plus.
- 4 years experience with handson paid search and display advertising required with specific handson experience in Amazon ads.
- Solid understanding of digital marketing fundamentals such as search display building funnels and key word research.
- High level proficiency in excel including pivot tables. Modeling and advanced functions ideal.
- Strong analytical skills and an ability to interpret data to formulate profitability driven decisions.
- A collaborative approach with demonstrated ability to build effective relationships and influence people and process to achieve business goals.
- Have a curiosity for latest trends in eCommerce and thirst for becoming a subject matter expert in digital advertising.
- A good sense of prioritization of tasks time management and organization. You will need to be able to organize yourself and others to manage a large number of unique accounts customers plans brands and SKUs simultaneously.
- CPG food & beverage industry experience preferred.
Pay Range: $85000 $100000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information :
- Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of ondemand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace.
- Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
- Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities.
Wonderful Pistachios is part of The Wonderful Company a successful fastgrowing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit csr.wonderful.com.
Weve made Wonderful Pistachios Americas fastestgrowing snack brand. Weve turned pomegranates and POM Wonderful into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces Californias topselling highend Cabernet Sauvignon. And Teleflora is the worlds leading floral delivery service. To learn more about The Wonderful Company its products and its core values visit or follow us on Facebook Twitter and Instagram.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
