Digital Marketing Specialist - Yokogawa
Digital Marketing Specialist - Yokogawa
Posted on :
31-12-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Not just a job but a career
Yokogawa award winner for Best Asset Monitoring Technology and Best Digital Twin Technology at the HP Awards is a leading provider of industrial automation test and measurement information systems and industrial services in several industries.
Our aim is to shape a better future for our planet through supporting the energy transition (bio)technology artificial intelligence industrial cybersecurity etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.
About the Team
Our 18000 employees work in over 60 countries with one corporate mission to coinnovate tomorrow. We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return we offer you great career opportunities to grow yourself in a truly global culture where respect value creation collaboration integrity and gratitude are highly valued and exhibited in everything we do.
Our 18000 employees work in over 60 countries with one corporate mission to coinnovate tomorrow. We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return we offer you great career opportunities to grow yourself in a truly global culture where respect value creation collaboration integrity and gratitude are highly valued and exhibited in everything we do.
Job Purpose:
To develop execute and optimize digital marketing strategies across various channels to drive brand awareness engagement and measurable business growth
Key Responsibilities & Accountabilities
Salesforce (Account Engagement ) Data Management
Maintain update and ensure the accuracy of marketing data in Salesforce including leads campaigns and accounts.- Utilize Salesforce to track customer engagement event participation and campaign performance.
- Generate reports and dashboards to measure key metrics such as ROI lead conversion and audience insights.
- Work with crossfunctional teams to implement automated workflows and marketing processes in Salesforce.
- Analyze Salesforce data to identify trends and inform marketing strategies.
- Generate actionable insights to optimize marketing strategies.
- Work with CRM tools and marketing automation platforms to track and nurture leads.
Any other duties assigned by management as per the department requirement from time to time
Qualifications and Skills:
- Bachelors degree in marketing business or related field.
- 35 years of experience in digital marketing
- Proficiency in Salesforce CRM with handson experience in managing marketing and sales data.
- Familiarity with marketing automation tools (e.g. Pardot)
- Strong analytical skills with experience using Excel Google Analytics or similar tools for data analysis.
- Exceptional organizational and project management skills.
- Excellent written and verbal communication skills.
Competencies
Essential
- Experience in B2B marketing or working in a multinational organization.
- Interest in technology or energyrelated industries.
Technical Competencies
- SEO and SEM Skills
- Expertise in search engine optimization (SEO) and search engine marketing (SEM).
- Proficiency in keyword research onpage/offpage optimization and backlink strategies.
Analytics and Data Interpretation
- Proficiency in tools like Google Analytics Adobe Analytics or Tableau.
- Ability to analyze KPIs create dashboards and derive actionable insights.
- CRM and Marketing Automation
- Experience with platforms like Salesforce Pardot.
- Knowledge of nurturing leads and managing marketing campaigns through automation.
Strategic Competencies
Audience Targeting
- Ability to identify target audiences and develop personadriven strategies.
- Strong segmentation and targeting skills to deliver personalized marketing messages.
- DataDriven Decision Making
- Competence in using data to optimize campaigns and improve ROI.
- Omnichannel Marketing Strategy
- Understanding of how to align messaging across multiple digital platforms.
- Trend Identification and Innovation
- Staying updated on emerging digital trends and applying innovative solutions.
Creative Competencies
Design Skills
- Familiarity with tools like Canva Adobe Creative Suite (Photoshop Illustrator).
- Understanding of branding and visual storytelling.
Skills
Essential:
Technical skills SEO and SEM
Content Marketing
Email Marketing
CRM and Marketing Automation
Arabic and French speaking is preferred
Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse equitable and inclusive culture. We will actively recruit develop and promote people from a variety of backgrounds who differ in terms of experience knowledge thinking styles perspective cultural background and socioeconomic status. We will not discriminate based on race skin color age sex gender identity and expression sexual orientation religion belief political opinion nationality ethnicity place of origin disability family relations or any other circumstances. Yokogawa values differences and enables everyone to belong contribute succeed and demonstrate their full potential.
Are you being referred to one of our roles If so ask your connection at Yokogawa
about our Employee Referral process!
about our Employee Referral process!
This job has been sourced from an external job board.
More jobs on
Employment Type
Full Time
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
