Marketing Executive
Marketing Executive
Posted on :
01-01-2025
Employer Active
1 Vacancy
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Job Description
The Marketing Executive will be responsible for planning coordinating and executing marketing strategies for corporate events conferences awards webinars roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles capable of driving brand awareness engagement and lead generation through successful event marketing campaigns
Requirements
Key Responsibilities
- Strategy & Planning:
- Develop and implement the overall marketing strategy for events including conferences awards webinars roundtables and corporate functions.
- Collaborate with internal teams to align event goals with business objectives and brand messaging.
- Identify target audiences and tailor event marketing strategies to engage and attract them.
- Promotion:
- Create and manage event marketing campaigns across various channels including email social media website and paid advertising.
- Design and produce promotional materials such as brochures banners and digital content.
- Develop partnerships and sponsorship opportunities to enhance event reach and impact.
- Ensure brand consistency and highquality execution of all eventrelated materials and experiences.
- Analysis:
- Measure and report on the effectiveness of event marketing campaigns including lead generation attendee engagement and RoI.
- Gather and analyze attendee feedback to inform future event planning and strategy.
- Maintain relationships with attendees partners and sponsors postevent to foster ongoing engagement.
- Team Collaboration:
- Work closely with the design sales product and telecalling teams to ensure seamless integration of event initiatives with broader company goals.
- Coordinate with external agencies designers and contractors as needed to execute event plans.
Qualifications:
- Bachelor s degree in Marketing Business Administration or a related field.
- 1 to 3 years of experience in event marketing with a proven track record of managing successful events.
- Strong project management skills with the ability to multitask and prioritize in a fastpaced environment.
- Excellent communication negotiation and interpersonal skills.
- Proficiency in event management software CRM tools and digital marketing platforms.
- Ability to travel as needed for events.
Preferred Skills:
- Experience in B2B event marketing.
- Knowledge of marketing automation tools (e.g. Zoho).
- Creative thinking and problemsolving abilities.
Employment Type
Full Time
Key Skills
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