Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
*PLEASE NOTE: THE SELECTED CANDIDATE WILL BE OFFERED A SALARY of $115000 $150000.
JO#637290 IS BEING REPOSTED FOR 30 DAYS. PREVIOUS APPLICANTS DO NOT NEED TO REAPPLY.
The Administration for Childrens Services (ACS) protects and promotes the safety and wellbeing of children and families through child welfare and juvenile justice services and community supports. ACS manages communitybased supports and foster care services and provides subsidized childcare vouchers. ACS child protection staff respond to allegations of child maltreatment. In juvenile justice ACS oversees detention placement and programs for youth in the community.
Reporting to the Assistant Commissioner for Communications and Marketing the Director of Marketing will lead the development and implementation of ACSs marketing campaigns including promoting community resources available to families raising awareness about child safety tips recruiting staff etc. The Director of Marketing will also oversee the agencys brand management plan and ensure all marketing materials (brochures signage flyers website images video etc.) adhere to the guidelines.
She/he will also oversee the agencys advertising (digital television radio outofhome etc.) by working closely with the Mayors Office of Ethnic and Community Media and outside media and creative vendors. The Director of Marketing has three direct reports and oversees a unit of five people.
The ideal candidate will have superior project management and managerial skills with a depth of experience across media planning/buying; partnership building; print web and video production; budgeting and art direction.
Job duties and responsibilities for the Director of Marketing position will include but not be limited to:
In partnership with the Assistant Commissioner for Communications and Marketing and the Deputy Commissioner for External Affairs drive marketing strategies and events for ACS.
Oversee design project management production and deadlines of all agency marketing and communications materials such as reports PowerPoint presentations brochures flyers postcards posters invitations newsletters promotional products content for the ACS website signage videos printing and graphic images for the agencys social media channels.
Oversee the design and production of all advertising and public education campaigns as well as coordinating their translation into 10 languages with an emphasis on directresponse recruitment.
Meet with senior staff on a frequent basis to understand each divisions marketing needs and priorities.
Procure and manage positive relationships with vendors for advertising creative media buying radio station media printing freelance graphic design videography/photography including issuing and evaluating RFPs assessing portfolios guiding contracts through the procurement process evaluating vendor performance and tracking invoices and payments.
Negotiate radio outofhome print video and digital media procurements as well as identify and secure Cityowned marketing assets to complement traditional paid media.
Follow and interpret industry trends and related information for use in the development of marketing strategies.
Design and supervise administration of data research to monitor analyze and optimize agency advertising campaign performance including use of website traffic clickthroughrates of digital media and impressions.
Track and share campaign performance and media spending reports with program staff leadership and the Mayors Office of Ethnic and Community Media.
Oversee the staff development of highquality inhouse produced videos and coordinate video production through vendors that promotes the work of the agency; coordinate agencywide livestreaming events in coordination with IT and translation services; upload to and manage social media video platforms; and assist the commissioner with producing polished video addresses.
Coordinate the work of the webmaster and deputy webmaster to update online text documents banner ads and media content on the intranet and public websites and maintain standards of clear navigation visual accessibility digital security and general digital health for all agency websites.
Identify and recommend planning policies as well as manage content for all digital media properties.
Ensure all projects are consistent with the agencys brand.
Manage a highperforming team of fulltime employees and consultants (as needed).
MINIMUM QUAL REQUIREMENTS:
1. A Baccalaureate degree from an accredited college with 24 credits in English journalism marketing advertising or public relations plus five (5) years of fulltime paid experience in public relations journalism marketing or advertising including two (2) years in an administrative supervisory or consultative capacity; or
2. A combination of education and/or experience which is equivalent to 1 above. Graduate study in English journalism Marketing advertising or public relations may be substituted for up to one year of required experience.
However all candidates must have at least two (2) years of administrative supervisory or consultative experience in public relations journalism or advertising.
ADDITIONAL INFORMATION:
*PLEASE NOTE: THE SELECTED CANDIDATE WILL BE OFFERED A SALARY of $115000 $150000.
JO#637290 IS BEING REPOSTED FOR 30 DAYS. PREVIOUS APPLICANTS DO NOT NEED TO REAPPLY.
Section 424A of the New York Social Services Law requires an authorized agency to inquire whether a candidate for employment with childcaring responsibilities has been the subject of a child abuse and maltreatment report.
The City of New York and the Administration for Childrens Services are Equal Opportunity Employers Committed to Diversity
TO APPLY:
APPLICATIONS MUST BE SUBMITTED ELECTRONICALLY USING ONE OF THE OPTIONS BELOW:
Please go to or for current NYC employees and search for Job ID #637290
No phone calls faxes or personal inquiries permitted.
Note: Only candidates under consideration will be contacted.
Only candidates selected for an interview will be contacted.
Qualifications :
1. A Baccalaureate degree from an accredited college with 24 credits in English journalism marketing advertising or public relations plus five (5) years of fulltime paid experience in public relations journalism marketing or advertising including two (2) years in an administrative supervisory or consultative capacity; or
2. A combination of education and/or experience which is equivalent to 1 above. Graduate study in English journalism Marketing advertising or public relations may be substituted for up to one year of required experience.
However all candidates must have at least two (2) years of administrative supervisory or consultative experience in public relations journalism or advertising.
Additional Information :
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic including but not limited to an individuals sex race color ethnicity national origin age religion disability sexual orientation veteran status gender identity or pregnancy.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
