Key Account Manager
Key Account Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
STRATEGY
Lead and manage the implementation of Red Bulls commercial strategy at Gas Station Channel.
Develop short and midterm customer strategies in line with the overall national sales policy.
Implement national price strategies and establish the customer pricing accordingly.
ANALYSIS AND PLANNING
Analyze available data sources (e.g. Scentia and customer data) and derive customers growth opportunities.
Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
Develop plans for annual business and effective promotion.
Prepare yearly negotiations (including different scenarios) with focus on Red Bulls sales drivers and Red Bulls customer spend strategy.
Produce excellent conceptual selling decks and establish Red Bull as the category leader.
EXECUTION
Conduct and lead yearly negotiation process at key customers.
Agree with customers on Red Bulls Perfect Store concept.
TRACKING
Continuously track and adjust volume and profitability targets by using existing sales reports.
Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bulls contribution to customers business.
Use the Perfect Store Audit to manage the execution in store effectively.
COLLABORATION
Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.
Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.
Strive for Category Captaincy with key strategic retailers within the energy category.
Build strong intercompany networks and establish a close crossfunctional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.
Qualifications :
A proven track record of 35 years professional experience in Key Account Management and/or Field.
Force Management ideally with FMCG/beverage background.
Experience in Category Management preferred.
Strategic ability develop specific valuable innovative and commercially focused strategies but also grasp the bigger picture.
Commercial acumen strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.
Analytical skills strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data take the best conclusion develop initiatives with the highest value for the shopper customer and Red Bull.
Negotiation experience successful front line retail negotiation experience and problemsolving skills.
Presentation skills demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear concise and empowering way.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
