Media Network Specialist
Media Network Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Programming and Channel Management
- Develops and executes the channel strategy and content programming of Red Bull Hong Kongs managed platforms such as Instagram Facebook YouTube Threads and redbull.com
- Defines the strategy and programming of redbull.com according to the local marketing calendar adhering to global standards with SEO connected user experience and driving conversion down the funnel
- Improves channel performance through locally relevant fun and lighthearted content especially those GenZ is relatable and improving content frequency
- Build community through social media community management and community focused initiatives to enhance consumer engagement
Storytelling Content Creation & Production
- Identifies great story opportunities coming from the market and puts audience plans from standalone content to flankers that are created with Red Bull events projects and other properties in mind
- Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy
- Creates and curates engaging and innovative content that excites and inspires evolving consumers
- Briefs and supervises production agencies or freelancers (when applicable) in content development
Creator & Influencer Network
- Drives our strategy to grow our creator and influencer program ensuring that we bring new storytelling talent into our Network and open new audience potentials
- Be up to date on influencer trends and landscape to identify suitable creators and influencers for the brand
- Develops tailormade key creator plans and expands tactical creators and influencers network for priority campaigns to drive credible wordofmouth
- Connects and builds relationship with creators and influencers to work with everything from ideation execution and followup of these opportunities to gain consistent brand and product exposure
Earned Social monitor & analysis
- Develops and builds earned social network to increase content to be seen opportunity through platform outreach from always on to tactical project approach
- Supports Media Network Sports & Culture Brand & Consumer Collecting projects to build and execute comprehensive EMO plan
- Monitors and analyzes the performances of social media channels and website to translate the data into actionable plans
- Optimizes channel performance and drives smooth consumer journeys across platforms
Qualifications :
- A communication professional in digital media including programming and content production with 3 years or above relevant experience.
- Concrete experience in running social media accounts and websites is required.
- Expert in identifying where consumers live digitally how they consume content and how to engage with content according to their consumption behaviour.
- With a constant sense of online trends and knows how to drive Word of Mouth online.
- Analytic thinking high affinity to data with ability to translate into strategy and concrete initiatives.
Additional Information :
- Experience in content production (shooting editing etc.) knowledge of social copy writing and community management.
- Strong network of production partners in the fields in particular with sports and dance.
- Strong planning prioritization and project management competencies
- With a cando attitude and focused on delivering results
- Team player creative excellent communicator openminded ingenious innovative and selfmotivated
- Bachelors Degree Holder
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
