Field Marketing Specialist Western Sydney
Field Marketing Specialist Western Sydney
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Job Description
STRATEGIC DIRECTION AND RIGHTNESS OF BRIGHT PRIORITIES
Collaborate closely with the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and deepening local understanding of product functionality and relevance.
Execute marketing programs with precision and local flavour leveraging best practices that align with local requirements to achieve impactful outcomes.
Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
Drive relevance across key consumption occasions and moments of need by crafting targeted messaging amplifying campaign efforts and strategically activating impactful regional events.
STUDENT MARKETING PROGRAM MANAGEMENT
Communicate clear expectations and guidelines for Student Marketeers (SMs) to integrate Red Bull into student life during critical moments (study sports etc.) employing a from students for students approach to establish a credible brand presence within universities and cultivate a loyal consumer base for Red Bull.
Set clear goals and program strategies together with the National Student Marketing Manager (NSMM) and FMM to drive trial that engages new users offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region.
Work with universityfocused SMs to ensure sales support is a core part of the program with the right balance of focus towards driving distribution stimulating sales exciting the trade and improving instore visibility across On and Off Premise and New Business channels. Work crossfunctionally to execute an effective plan.
Implement a strong sales support program within our university initiatives to enhance distribution sales and improve instore visibility in and around our university campuses.
Work with SMs to create a consistent program of exciting and relevant university initiatives that build brand and consumer love among students with a focus on emerging generations.
Coach and empower SMs in the planning process for fresh mission ideas aimed at expanding our user base.
MARKETING INNOVATION
Be a key player in developing owning and executing locally relevant new ideas that complement the activation of global and national initiatives.
Utilise local insights to create digital and social media initiatives as a key part of field activities.
Engage and collaborate with the SM team in brainstorming sessions to lead the creative process leveraging their university lifestyles to identify early trends in technology digital platforms and social media and ensuring a continuous stream of innovative ideas that foster student loyalty.
Understand the consumer landscape within Music Dance Sport & Active Lifestyle scenes to reach consumers through effective direct and indirect sampling.
Identify and support the right thirdparty events and Red Bullowned programs throughout the year focusing on Western Sydney locations and consumers.
Contribute to the creation of a premium and aspirational local face of the brand in relevant and key scenes with a strong digital / social media footprint.
Support the FMM in creating a local Sports marketing strategy for Western Sydney. This includes building and activating relationships with key opinion leaders and important local networks (focusing on NRL Football & Basketball) for the region.
Support the FMM in creating a local Culture strategy for Western Sydney delivering a balanced program involving thirdparty event properties & Red Bull owned events.
ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE
Act as a role model and display Red Bull values with a consistently motivating and inspiring tone.
Optimise the local field program being flexible with resources to ensure we are always fishing where the fish are.
Drive efficiencies using program tools to ensure we are set up for success with the right mix of outsourcing to keep balance in your time and maintain premium execution.
Support local logistics company to maintain branded tools and their management for achieving premium appearance and effective tool management including Minis POSM and other program tools.
Implement and uphold recruitment onboarding and training modules to ensure consistency across the team.
Identify and recruit SMs who are brand fit possessing the right skills and attitudes toward all business priorities.
Train and empower SMs to take ownership of their targets as well as personal and professional development creating opportunities for top performers.
Identify and nurture high performers for future growth and leadership and pipeline opportunities.
Qualifications :
Experience managing people and teams.
3 years leading events & marketing activities.
Familiarity of the university landscape in Australia.
Strong networking skills.
Proven experience in planning managing and executing small to medium sized events.
Ideally experience in sales working with commercial teams.
Additional Information :
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
