Growth Marketing Lead eCommerce CRM
Growth Marketing Lead eCommerce CRM
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Salary Not Disclosed
1 Vacancy
Job Description
As the Growth Marketing Lead (eCommerce & CRM) you are strategic datafocused and detailoriented capable of juggling competing priorities while clearly communicating complex information to stakeholders. Reporting to the Head of Brand & Acquisition you will take ownership of our registered user strategy drive audience growth optimise conversion funnels shape pricing strategy and champion dataled initiatives to enhance customer engagement and support subscription revenue.
This role works closely with crossfunctional teams across Audience Growth and Publishing to deliver exceptional audience experiences that enhance engagement and drive conversion.
Day to day will include but wont be limited to:
- Maintain and optimise customer journey maps to enhance engagement registration and acquisition.
- Lead audience segmentation strategies driving engagement and conversion through personalised experiences.
- Provide insights on pricing strategies to optimise conversion reduce churn and maintain product yield.
- Collaborate with Product teams to enhance subscription funnels via paywalls meters and testing strategies.
- Develop and optimise automated audience journeys to increase engagement and conversion.
- Support marketing campaigns with seamless customer experiences and optimised conversion funnels.
- Lead data requests dashboard requirements and performance reporting delivering actionable insights.
- Utilise key platforms including SFMC Tableau Jira Branch Optimizely and CMS tools.
- Develop and execute an experimentation roadmap to refine acquisition strategies based on insights.
- Maintain budget accuracy and forecasting while coaching a highperforming direct report.
Qualifications :
What we would like to see on your resume:
- Expertise in eCommerce CRM and datadriven marketing.
- Strong commercial acumen with experience in pricing and/ or revenue management.
- Analytical mindset with the ability to form actionable insights.
- Understanding of customer journeys audience segmentation and performance metrics.
- Proficiency in SFMC Tableau Jira Branch Optimizely and CMS platforms (Piano Zephyr or similar).
- Experience in A/B and multivariate testing with a focus on strategic outcomes.
- Strong stakeholder management and communication skills.
- Excellent project management skills with the ability to meet deadlines in a fastpaced environment.
- Ability to manage and mentor teams fostering growth and knowledge sharing.
If youre passionate about leveraging data to drive audience engagement and revenue growth in a trusted media environment wed love to hear from you!
Additional Information :
Our Commitment to Diversity and Inclusion:
Were committed to a safe respectful and inclusive Nine. From day one youll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people people with disabilities and of all ages genders nationalities backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
