Head of Creator Marketing
Head of Creator Marketing
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Job Description
OWN AND DEVELOP STRATEGIC DIRECTION FOR CREATOR MARKETING
Define goals and holistic assessment guidelines for working with creators.
Educate the business on the role of Creator Marketing and the different approach and stakeholders be the key contact for training and management of this program.
Collaborate with international stakeholders to encourage learning exchange share best practices and provide an understanding of the Canadian landscape within context of creators.
Identify key external partners or agencies to support with Creator Marketing and engage where appropriate.
In line with annual business planning develop a cross functional approach for Creator Marketing which supports wider business goals.
OPINION LEADER PROGRAM EXECUTION WITH EXCELLENCE AND CAREFUL SELECTION
Identify and develop direct relationships with Creators whose organic reach can add value to the business across a variety of key playgrounds to support us in building brand and product trust.
Work cross functionally to develop creator strategies across projects that help to achieve Red Bull Canada business objectives and brand reach.
Represent the brand in an authentic manner and take the time to understand what each creators interests are what their goals and where they want to go while building a genuine connection and relationship.
Help to widen the understanding of Red Bull products their functions usage and benefits through credible communication and tools.
Work with Product Expert to overcome product barriers and ensure creators are true product ambassadors be confident to walk away where not.
Lead and execute a strong hospitality program with key creators that is suitable for their passions and interests and has a business benefit.
Ensure a wide variety and diversity of creators are in our networks and managed according to our brand values ensure we have reach into all key business playgrounds and consumption occassions and show versatility as well as reflect the diversity of Red Bulls current and aspirational audience/consumer base in Canada.
Ensure reach of the program is to our key business focuses primarily to grow organic earned reach among our target demos and deliver improvements in product understanding and trust.
KEY AND PAID CREATOR PROGRAM MANAGEMENT
Oversee the identification prospecting onboarding and execution of Key National Creators and Paid Creators.
Build compelling business cases around creators for Global approval.
Work with our inhouse legal team and global HQ to craft contracts for approved paid creators that balance Red Bulls unique ways of working with industry standards within the Creator Marketing industry.
Oversee contract negotiations with talent agencies creator management and creators to ensure mutually beneficial and advantageous solutions are found.
BRAND PARTNERSHIPS
Identify brand partner prospects whose audience reach and engagement is complimentary and advantageous for Red Bull Canadas marketing objectives.
Prospect brand partners by looking at existing partners of Red Bull athletes Red Bull creators Red Bull owned and operated events thirdparty events sponsored by Red Bull noncompetitive brands with high relevance to Red Bulls key demographics.
Build business cases for brand partner approval with Head of Media Network Media Network and Marketing Leadership.
Host pitch and develop relationships with key points of contact at prospect Brand Partners.
Build relationships broker content coproduction and codistribution partnerships and facilitate connections to Red Bulls Event Marketing team for event sponsorship where applicable.
Develop mutuallybeneficial partnerships and oversee contracting (where necessary) with Red Bull legal team and counterparts legal.
GENERAL BUSINESS OPERATIONS
Refine the existing management & reporting tools and monitoring approaches for all creators and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members.
Actively report and present learnings and successes to different business stakeholders focusing on product trust and ROI of our investments.
Be an active member of project groups to drive strategic & creative thinking towards key business priorities when it comes to building product understanding & trust.
Accurate budget management & commercial business case development.
Lead all onboarding and training around Creator Marketing across the organization.
Respond to consumer requests related to creators where appropriate.
Support development of annual Red Bull Canada marketing business plan.
Be a role model and leader to wider marketing team members.
Qualifications :
8 years experience working with social media influencers/creators or other high profile talent ideally within the Entertainment Sport or Media industries.
Very equipped to build relations in a variety of playgrounds open to meeting new people and networking.
People management experience is preferred.
Works with passion and motivates others around them.
Demonstrated presentation skills & negotiation skills.
Experience in working cross functionally with both marketing and sales.
A strong creative background with demonstration in bringing ideas to life.
Experience in working with negotiating & evaluating agencies.
Strong communication writing & diplomatic skills.
High standard of integrity with a passion for the brand and commitment to Red Bull values.
An entrepreneurial cando attitude facilitated by continuous learning & application of best practices.
Ability to focus and follow through on priorities and deliver quality results.
University degree in Marketing or PR preferred.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
